Dubai developer Nakheel doing an ad campaign on BBC World

MUMBAI: Nakheel, a Dubai development company, has launched an extensive advertising campaign on BBC World.

Responsible for the waterfront developments The Palm, The World and Dubai Waterfront, Nakheel plans to raise its corporate profile through three commercials to air on BBC World during the next few months.

This is the first time Nakheel has advertised with BBC World and the first commercial, which recently went on air profiles the company's corporate image and focuses on Nakheel's role in the development of Dubai.

The other two commercial presentations, to be produced by BBC World, are based around the Jumeirah Family of brands, which includes the recently launched Jumeirah Park and the eagerly-awaited commencement of handover of the first residences of of the man-made palm tree-shaped island - The Palm Jumeirah. These will air on the channel in Europe, South Asia, the Middle East and Asia Pacific later in the year.

BBC World's regional director Mena and Pakistan Hani Soubra says, "The fact that Nakheel has chosen BBC World for their campaign is testament to the credibility of the channel. We are delighted to be working with Nakheel and look forward to a long and prosperous relationship."

Nakheel director of marketing, sales and customer service Manal Shaheen says, "The aim of these three profiles is to highlight Nakheel's role in the ongoing transformation of Dubai to an international audience. The BBC is one of the world's most respected media organizations and BBC World has an appropriate reach for our target markets. We are delighted to be partnering with BBC World in this instance".

Latest Reads
Discovery strikes agreement with European Tour to expand GOLFTV portfolio and establish the ‘digital home of golf

Discovery and the European Tour have announced a new partnership that will see GOLFTV continue to expand its portfolio and move towards becoming the established ‘digital home of golf’ for fans around the world.

Television TV Channels Factual @ Discovery

CNN and Cartoon Network won eight honours – also known as “Goddess of Creativity” wins – at the Asian Academy Creative Awards on December 6, the region's version of the International Emmy Awards.

Television TV Channels Kids
Uncover the enthralling journey of the most notorious drug lord on HISTORY TV18 HD’s ‘The Rise & Fall of Pablo Escobar’

Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good.” forms the basis for a thrillingbiography of the world’s most infamous drug lord.

Television TV Channels Factual @ Discovery
Mumbai, Gear Up For DreamHack - The World’s Largest Gaming Festival

Starting 21st December, get ready to experience the world’s largest gaming festival – DreamHack, right here in Mumbai

Television TV Channels News Broadcasting
DISCOVERY channel to premiere ‘Extreme Jobs with Tim Kennedy’ from 17th December

Discovery Channel to premiere no holds barred series EXTREME JOBS WITH TIM KENNEDY hosted by Special Forces Sniper and fearless Green Beret, Tim Kennedy.

Television TV Channels English Entertainment
EPIC To End The Year On A Special Note

India’s leading Hindi infotainment channel continues to strengthen its position in the infotainment genre through innovative and engaging programming. EPIC Channel is bringing two new special shows – a war documentary ‘Sentinels of the Snow’ by Maj. Gen. G.D. Bakshi and a glimpse into the lives of...

Television TV Channels Factual @ Discovery
TV still has headroom for monetising from underpenetrated areas

With the advent of OTT platforms, technological disruptions and change in content consumption trends, traditional linear TV has been facing a difficult time. Moreover, demonetisation and inclusion of GST also came as additional challenges in the recent past, with effects that lingered for long,...

Television TV Channels GECs
Times Network sets India’s $5 Trillion growth agenda through the 5thedition of ‘India Economic Conclave 2018’: Day 1

Times Network, a part of India’s largest media conglomerate, The Times Group, commenced its signature event, India Economic Conclave 2018 in its 5th edition in Mumbai today.

Television TV Channels News Broadcasting
Zee TV VP marketing Azmat Jagmag quits

Zee TV’s VP for marketing, Azmat Jagmag, who was responsible for brand building, team growth, sales strategy and revenue facilitation, has quit the organisation last month.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories