22 November 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 88
Adex Analysis






 

Ad on business channels on TV during Jan-Oct 2006
A huge 2.2 times growth in advertising on business channels on TV during Jan-Oct 2006 over Jan-Oct 2005; AdEx India Analysis.
 
 

Media, Advertising & Marketing Watch
MTV, Nick anounce Pakistan launch
MTV Networks to launch MTV in Pakistan through licensing agreement with Indus Media Group, Nick to be distributed by ARY.

Upscale commercial establishments to pay market rates for pay channels: Trai
Trai issues order that pay broadcasters will now be able to charge 'market rates' to more upscale hotels that access their channels.

Dentsu unveils consumer insights series 'What If …'

Akshay Kumar is the brand ambassador for 'X-Box 360'

Radio Mirchi makes appointments for senior positions

Bond shakes up Indian box-office with Rs 150 mn take

Mauj launches its debut music album 'Asha and Friends'

TDSAT asks Tata-Sky, Sun TV to settle differences

Mauj and Gaming Hungama unveil 'Baabul'

Star plus launches kids weekly ‘Golu Ke Goggles’
McDonald's 'Happy Meal' can win kids a trip to Disney Land in Hong Kong
UK regulator institutes total ban on junk food ads around kids shows

TV Ratings
Top 10 Programmes (29/10/2006 to 04/11/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/10/2006 to 04/11/2006)
MAX
Star Plus
Zee TV
Star One
Sun TV
Zee Marathi
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Ogilvy & Mather splits into two
    		• Scandals or low performance can now get celebs fired
    		• Best and bekaar
    		• Call to action
    		• Bawdy copy
    		• Spirited reaction
    Source: Economic Times
     
    		• Below-the-line ads grab eyeballs
    Source: Calcutta Telegraph
     
    		• Big B gets summons for smoking ad
    Source: Times of India
       
    		• Steven Spielberg warns TV networks over gruesome ads
    Source: DNA
    		• Ad firms circling Elephant Design
    Source: Business Standard
     
       
    		• McDonald's contributes for a cause
    		• Ownership change not to impact Reader's Digest operations in India
    Source: The Hindu Business Line
       
    		• Youth brands go the online way
    		• Dentsu launches ‘What If’ consumer insights series
    		• Radio Mirchi gets Pepsi, Coca Cola India executives on board as station directors
    		• MTV Networks enters Pakistan
    Source: Agency Faqs
     
    International News
    		• UK advertising growth to be slowest in Europe
    		• FMCGs to fuel £160m boost to online adspend in 2007
    Source: Digital Bulletin
     
    		• TV food ban hits range of adult shows
    		• AmEx moves its £11m UK media work
    		• Procter & Gamble and IDS seal new TV deal
    		• TV food advertising to move below-the-line
    Source: Media Week (UK)
       
    		• Olympic Committee Eyes 4 Contenders
    		• Bono's Red Makes a Splash
    		• CBS: FCC Hurts Free Speech
    Source: Ad Week
       
    		• Study: Stations Gorged on Campaign Ads, but Not Election Coverage
    Source: TV Week
     
    		• Carlyle to invest US$20 million in Time Share Advertising
    Source: China Knowledge Online
    		• Indonesian parliament drafting bill to ban cigarette advertising, sponsorship: report
    Source: IHT
       
    		• CCTV ad revenues hit new high
    Source: China Daily
     
    		• Advertising.com Follows Other Networks into Asian Market
    Source: ClickZ News
     
    		• Gay Mags Aren't, GLBT Titles Suffer Ad Erosion Amid Stable Readership
    Source: Media Post
       
    		• Agency.com's N.Y., S.F. Office Chiefs Depart
    Source: Media Week (US)
       
    		• US newspaper third-quarter ad revenue falls
    Source: Toronto Star
       
    		• IOC eyes youth with 2008 ad campaign
    Source: Supersport
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