Analysis of
Advertising on Business channels on TV during January-October
2006
(21 November, 2006)
Key
Findings:
A huge 2.2 times growth in advertising on Business channels
on TV during January-October 2006 over January-October 2005.
English
language channels garnered a high 55 per cent share in the Business
genre in January-October 2006 while Hindi Business channels
had a 45 per cent share.
Advertising
skewed towards Business programs.
'Events
and Corporate' topped category advertising in the Business genre
of channels in January-October 2006.
Business
channels saw maximum advertising by 'ICICI Bank' during January-October
2006.
A
huge 76 per cent share of ads during Weekdays on Business channels.
Morning
time band had a peak in number of advertisments on Business
channels.
This
week AdEx India looks at the TV advertising trends on 'Business
channels' during the period of January-October 2006.
Growth
in Advertising on Business channels in January-October 2006 compared
to January-October 2005.
2.2 times growth in advertising on Business channels in January-October
2006 on TV over January-October 2005.
Share
of English and Hindi language channels in the Business genre on
TV in January-October 2006.
English
language channels contributed 55 per cent share in the Business
genre during January-October 2006.
45
per cent of the share by Hindi language Business channels.
Genre
of Programs used on Business channels in January-October 2006.
Business
programs garnered the highest 52 per cent share of advertising
in the Business genre of channels in January-October 2006.
News
Bulletin followed with a 24 per cent share.
Top
5 Categories advertised in the Business genre of channels in January-October
2006.
'Events'
topped category advertising on Business channels with
9 per cent share in January-October 2006.
Corporate/Brand
Image at second position followed by Internet/SMS Service
on third position on Business channels.
Top
5 Advertisers in Business genre of channels during January-October
2006.
'ICICI
Bank Ltd' on Top with 4 per cent share in the Business
genre of channels on TV in January-October 2006.
www.moneycontrol.com
at second position followed by Hutchison Essar Telecom
Ltd at third position.
New
Brands on Business channels in the month of October 2006.
www.indiaearnings.com
topped among the New Brands advertised on Business channels
in October 2006.
www.easyMF.com
at second position among the new brands on Business
channels.
Weekday
vs Weekend advertising on Business channels during January-October
2006.
A
huge 76 per cent share of total ads during Weekdays
on Business channels in January-October 2006.
Weekend
contributed 24 per cent share of total advertisments.
Share
of Day Parts on Business channels on TV during January-October
2006.
Due
to Stock Exchange Live Information, Morning saw a spike
in number of advertiments on Business channels followed
by slight dip in the Afternoon time band.
Post
Evening, a rise is seen on Prime time band.
Share
of Commercial vs Tag Promo advertised on Business channels
on TV during January-October 2006.
Tag
Promo contributed 14 per cent share of advertising on
Business channels while Commercials had a high 86 per
cent share during January-October 2006.
Count
of new programs introduced on Business channels on TV across
January-October 2006.
January-Feburary
2006 saw maximum number of new programs introduced on
Business channels followed by a dip.
Peak
in number of new programs in the month of October.
Watch
out for forthcoming interesting analyses in future.
(Analysis
from AdEx India - A Division of TAM Media Research)
