Television

Bond shakes up the Indian box-office with nearly Rs 150 mn take

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MUMBAI: Shaken but not stirred! Casino Royale the new bond film made Rs. 149 million in the first three days of release.

The film opened across 452 screens on 427 prints. Sony pictures releasing of India says that this marks the best opening weekend performance for a foreign film in India surpassing Spider-Man 2 which had made Rs. 78 million. On the first day alone Casino Royale made Rs. 47 million. It has also been the fastest foreign film to cross the Rs. 100 million mark.

Sony Pictures Releasing India MD Uday Singh, says, “Casino Royale has exceeded our expectations at the box-office. This unprecedented opening is the largest for a foreign film in India. Backed by a 360 degree marketing campaign, synergy partnerships from the Sony Group Companies and our brand alliances, we took this franchise to a wider audience base. Critical acclaim from the media further helped in building the buzz”.

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