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MTV, Nick anounce Pakistan launch

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MUMBAI: MTV Networks today announced the launch of two of its brands MTV and Nick in Pakistan.

While MTV is being launched through a licensing agreement with Indus Media Group (IMG), kids' channel Nick would be distributed in Pakistan by ARY Digital Network, informs an official release.

IMG owns and operates Pakistani music channel Indus Music, which will now be re-branded as MTV Pakistan.

MTV Pakistan would be headed by Ghazanfar Ali (chairman, Indus Media Group) as its chief executive officer. MTV Pakistan will be the 57th MTV channel worldwide.

Announcing the launches, MTV Networks India MD and MTV Networks Asia executive VP Amit Jain said, "The launch of MTV and Nick in Pakistan is in keeping with MTV Networks' strategy of expanding the footprints of our premium brands to key demographics in emerging markets in the region."

He further added, "Apart from Pakistan, the MTV networks brands have already built a strong viewer franchise in key South Asia markets such as Sri Lanka, Bangladesh, Maldives and Nepal and reach in over 30.5 million households in the region."

Talking of the MTV launch in Pakistan Jain added, "By tapping into Pakistan's rich local music scene, we plan to play a major role in supporting and exporting Pakistan's incredible artists and cultural heritage around the world. We are pleased to partner with Indus Media Group to launch a brand new MTV channel that celebrates Pakistan's vibrant musical landscape and youth culture."

Speaking on Nick's launch in Pakistan, Amit added, "With an approach that puts 'kids first', Nick is known for its 'safe-for-kids-viewing' programming and takes pride in meaningfully engaging and entertaining millions of kids, worldwide. We are glad to extend Nick's quality Edu-tainment programming to the kids in Pakistan."

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