15 November 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 83
Adex Analysis






 

Ad on Kids channels on TV during Jan - Sept 2006
16 % growth in advertising on Kids channels on TV during Jan-Sept 2006 over Jan-Sept 2005; AdEx India Analysis.

 
 

Executive Dossier
'Our competitor is the number one player in the pink daily space'
Interview with TV18 Media Network CEO B Sai Kumar

Media, Advertising & Marketing Watch
Non-supply of channels: Tata Sky moves TDSAT against Sun TV
Tata Sky moves TDSAT against Sun TV Group's reluctance to make available channels to its direct-to-home platform.

TV18 acquires Crisil MarketWire
Transfer of Crisil MarketWire's assets to take place 1 Jan; the financial news wire service to turn into an integrated information terminal.

Clio Awards signs on NDTV Media as Indian partner
The Clio Awards executive director Ami Brophy has announced that NDTV Media has been signed on as the official Indian partner

Percept Profile bags three new accounts

Ogilvy Sport represents Ferrari's Kimi Raikkonen in India

ESPN Star Sports bags TV rights for French Open

Bangla board oks Nimbus deal after cricket chief quits

Nickelodeon US hits record with SpongeBob 'Best Day Ever' marathon

TV Ratings
Top 10 Programmes (22/10/2006 to 28/10/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (22/10/2006 to 28/10/2006)
Zee TV
Star Plus
MAX
Star One
Sun TV
Sony Entertainment TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Creative biggies can't resist India pull
    		• Ads can make mobile service free
    		• Now, Bollywood scripts advertising blockbuster
    		• Omnipoly
    		• ITC signs Sachin Tendulkar as co-creator
    		• 3i ropes in Chinese major for LCD ads
    		• The revenge of the
    		• Senses
    		• Bawdy copy
    		• Up in the air
    		• India inspired
    Source: Economic Times
       
    		• Now, Bollywood scripts advertising blockbuster
    		• Ads can make mobile service free
    Source: Times of India
     
    		• No relief to ESPN-Star on India-SA series
    		• Vodafone and Yahoo in mobile ad deal
    Source: Financial Express
       
    		• Do ads promote materialism
    Source: Kashmir Newz
       
    		• Bidding discipline in cricket rights
    Source: The Hindu Business Line
    		• Now, global awards woo ad agencies
    		• Ogilvy Sport to represent Raikkonen
    		• Silver lining
    		• Zip, zap, zoom...
    		• Behavioural ads on the rise
    		• TCL plans to revamp image
    Source: Business Standard
     
       
    		• Effies 2006: ‘Gandhigiri’ can work wonders for brands, too
    		• Effies 2006: ‘Incredible India’ worked incredibly well for Grey
    		• Effies 2006: Parachute Advansed turns Indian males into style icons
    		• Cheil India unveils strategy for 2007; enhances senior management
    		• SSC&B Lintas, Bangalore, bags Antiquity Cassettes and CDs
    		• Ogilvy Sport to represent F1’s Kimi Raikkonen in India
    		• National Geographic Channel, ETV join hands in content partnership
    		• Percept H, Carat India bag Electrolux account
    Source: Agency Faqs
     
    International News
    		• News Corp says advertising in major markets flat
    		• Internet ad potential underestimated - Yahoo CEO
    Source: Reuters
       
    		• McCann Wins Nortel Global
    		• TBWA Names Paris Chief
    		• Food Industry Tweaks Ad Guidelines
    		• Vlogger Signs With ABC, HBO
    Source: Ad Week
       
    		• Study: Radio Advertising Clutter Lower Than TV
    Source: Brand Week
       
    		• Emap's half-year hit by advertising downturn
    Source: Times Online
     
    		• British Gas expected to review £54m media
    		• Agency bosses to block ITV/NTL merger
    		• NGN creates new sales hubs for multi-platform selling
    		• Initiative and Draft form new management group
    Source: Media Week (UK)
    		• Study: Q3 US Internet advertising tops $4 billion
    Source: ITworld.com
     
    		• Cadbury ends 10-year Corrie sponsorship
    Source: Digital Spy (UK)
     
    		• Vodafone and Yahoo! team up to bring advertising to UK mobiles
    Source:Mobile Europe
       
    		• Google Forsees Future in Cell Phone Advertising
    Source: Gear Live
       
    		• Big Advertisers Change Course on Kid-Targeted Commercials
    Source: TV Week
     
    		• RBC's Rohan: Search Marketers Should Embrace Newspaper, TV Ads
    		• Media Watchdog: Special Interests Keep Fake News On Air Through VNRs
    Source: Media Post
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