Television

Nickelodeon US hits record with SpongeBob 'Best Day Ever' marathon

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/30/Nickelodeon_0.jpg?itok=6SuqQh9i

MUMBAI: Nickelodeon's SpongeBob SquarePants all-day marathon titled "Best Day Ever" which was held on 10 November, earned the network it's most-watched and highest-rated total programming day in its history, averaging 1.9/4.4 million total viewers (P2+).

An official release issued by the channel stated that overall, during its total programming day (from 6:30 a.m. to 10 p.m. ET/PT) on 10 November, Nick averaged a 7.6/2.5 million kids 2-11, a network high average in terms of kid 2-11 viewers, and a 7.5/1.5 million kids 6-11.

The Nickelodeon celebration of the happy-go-lucky sponge began on 9 November at 8 pm featuring viewers' top 100 cartoon picks, and culminating in an all-new "Best Day Ever" SpongeBob SquarePants special on 10 November at 7:30 pm ET/PT. The marathon was followed by the network premiere of the Paramount Pictures/Nickelodeon Movies feature film, The SpongeBob SquarePants Movie at 8 pm ET/PT.

The "Best Day Ever" special recieved an average of 12.0/4.0 million kids 2-11, 12.8/2.6 million kids 6-11 and 6.7 million total viewers. The SpongeBob SquarePants Movie averaged a 13.3/4.4 million kids 2-11, 14.6/2.9 million kids 6-11 and 7.3 million total viewers, adds the release.

The marathon kicked off on Thursday with the initial telecast on 9 November at 8 pm - 9 pm earned a 7.1/2.3 million kids 2-11, 7.7/1.5 Kids 6-11, with 3.9 million total viewers (P2+). The portion of the SpongeBob SquarePants marathon on Nick at Nite (9 p.m. to 11 p.m.) increased ratings and delivery by triple digits among kids 2-11 and 6-11 with a 5.3/1.8 million K2-11, an increase of +204 per cent, and 6.1/1.2 million K6-11, an increase of +188 per cent. An average of 3.2 million viewers tuned in during primetime, with 831,000 adults 18-49.

The "SpongeBob Best Day Ever" game went live on 9 November and in three days, generated 1.3 million game plays and more than 867,000 unique visitors. SpongeBob's "Best Day Ever" full length music video was the number-two video of last week on TurboNick (Nov. 6 to Nov. 12) generating more than 1.4 million streams, with 471,000 unique visitors. The "Best Day Ever" promotion video on TurboNick ranked within the top 10 videos on the broadband player during the same time period with 370,000 streams, adds the release.

In addition, during the week of 6 November, Nick.com experienced a +35 per cent increase in unique visitors over last year, and page views were up 16 per cent over year ago levels. TurboNick also witnessed a +327 per cent increase in streams over year ago levels. Activity increases can be attributed to the online campaign surrounding the SpongeBob "Best Day Ever" television event (source: Omniture SiteCatalyst 2006 & 2005).

Leading up to the "Best Day Ever" event, Nickelodeon invited kids to vote (beginning Oct. 5) for their favorite SpongeBob SquarePants cartoons on a new super-site http://www.nick.com/bestdayever. Kids were encouraged to choose their 10 favorites by viewing clips from multiple SpongeBob SquarePants episodes. The super-site received almost 5 million streams and 3.2 million votes. The fans' votes determined the order of the 24-hour marathon leading up to the premiere of the "Best Day Ever" special. Overall, SpongeBob's "Best Day Ever" campaign was the most successful online campaign for the property to date.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Lalitha_Jewellery.jpg?itok=Eo9CC0e9
Lalitha Jewellery is top brand in BARC week 15 data

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All,...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kannada.jpg?itok=gtce6vjD
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee.jpg?itok=9Al8LHQ2
Zee dominates Bangla, Kannada segment in BARC week 15

In the Bengali language market, Zee Bangla stood as the leader in BARC data week 15. Oscar Movies Bhojpuri garnered fifth position in the Bhojpuri market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/discovery.jpg?itok=WGXlMjdq
Discovery channel follows path to the moon of Israeli team in a one-hour exclusive ‘Return to the Moon: Seconds to Arrival’ premiering Monday April 22 at 10 pm

Since the dawn of the Space Age only three countries have landed a craft on the moon, the U.S., Soviet Union and China.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kulfi.jpg?itok=01s17mME
BARC week 15: Dangal TV, powered by DD Free Dish, tops Hindi GEC (U+R), rural

MUMBAI: Sony Pal is the new entrant, securing tenth position by replacing Star Utsav in Hindi GEC (U+R) as per Broadcast Audience Research Council (BARC) data for week 15 of 2019. In rural and urban markets, no changes were observed.  Hindi GEC (U+R)

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/chromeDM.jpg?itok=XGf0IdQo
English News genre only gainer in Chrome DM week 15

English News grew in week 15 of Chrome Data Analytics and Media by 0.80 per cent.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/tv18.jpg?itok=98MHStsC
Watch breath-taking wedding celebrations and beautiful love stories as FYI TV18 brings “Our Wedding Story” this April

Every wedding is special and beautiful. And the upcoming series ‘Our Wedding story’ provides a ringside view into heart-warming love stories and their blossoming into matrimony.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/namotv.jpg?itok=zQVdESN9
EC asks NaMo TV to withhold election content prior to poll days

The scrutiny of NaMo TV has increased. According to a PTI report, the channel has been asked to not display any ‘election matter’ prior to poll days, as prescribed in the electoral law. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/17/discover.jpg?itok=WPu268zJ
Discovery Communications: Francesco Molinari signs exclusive global content deal with GOLFTV

GOLFTV today announced a deal with reigning Open champion Francesco Molinari to produce a range of exclusive content for the live and on-demand video streaming service.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories