Analysis of
Advertising on Kids channels on TV during January-September
2006
(14 November, 2006)
Key
Findings:
16 per cent growth in advertising on Kids channels on TV during
January-September 2006 over January-September 2005.
Hindi language channels garnered a high 65 per cent share in the
Kids genre in January-September 2006 while English language channels
had a 35 per cent share.
Advertising
skewed towards Cartoons/Animation programs on Kids channels.
'Milk Beverages' topped category advertising in the Kids genre
of channels in January-September 2006.
Kids channels saw maximum advertising by HLL in January-September
2006.
Afternoon time band had a peak in number of advertisments.
This
week AdEx India looks at the TV advertising trends on 'Kids channels'
during the period of January-September 2006.
Growth
in Advertising on Kids channels in January-September 2006 compared
to January-September 2005
January-September 2006 saw a 16 per cent rise in advertising
on kids channels on TV over January-September 2005.
Share
of Hindi and English language channels in the Kids genre on TV in
January-September 2006
Hindi
language channels contributed 65 per cent share in overall advertising
in the Kids genre during January-September 2006.
35 per cent share by English language channels in the Kids genre.
Genre of Programs used on Kids channels in January-September 2006.
Cartoons/Animation programs garnered the highest 67 per cent
share of advertising on Kids channels in January-September 2006.
Children's program had a share of 16 per cent on Kids channels.
Top
5 Categories advertised in the Kids genre of channels in January-September
2006.
The Top 4 positions are captured by Food categories, with
'Milk Beverages' on Top in January-September 2006.
Toilet Soaps got fifth position on Kids channels.
New
Categories advertised on Kids channels in January-September
2006.
Branded Salts topped the new categories, who started advertising
on Kids channels in January-September 2006.
Breath Fresheners at second position among the new categoriesd.
Top
5 Advertisers in Kids genre of channels during January-September
2006.
HLL
on Top with 9 per cent share in Kids genre of channels
on TV in January-September 2006.
Cadbury's India at second position followed by Nestle
India at third position.
New
Brands advertised on Kids channels in the third quarter
of 2006.
World Cyber Games topped among the New Brands advertised
on Kids channels during July-September 2006.
Cadbury's Fruity Gems at second position among the new
brands on Kids channels.
Share
of Day Parts on Kids channels on TV during January-September
2006.
Spike
in number of advertisments on Kids channels in the Afternoon
time band in January-September 2006.
Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India - A Division of TAM Media Research)
