29 May 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 67


Special Report








 

Goal Play: Betting on the Beautiful Game
Brands interested in being associated with Fifa WC will set aside 5-15% of their budgets for the event.
 
 

Media, Advertising & Marketing Watch
Anil Ambani group unveils new corporate identity
Reliance Anil Dhirubhai Ambani Group unveils new corporate look in blue & red, new symbol and signature tune.

AIFF, ONGC, Zee to revive Nehru Trophy Football
NFL title sponsor ONGC will provide the financial backing through sponsorship, while AIFF's official telecast partner Zee Sports will air these matches.

Special Report
Ms Media: 25 Women Who Matter - Zarina Mehta
Profiling industry's power ladies, this issue takes a look at Hungama TV COO Zarina Mehta.

AT&T & in tie-up promotion with Disney-Pixar for 'Cars'

Mountain Dew launches adventure webcast in India

Nike creates 'Don't Tread' uniform for US soccer team

Google accounts for 1/2 of all US searches in April

DD's DTH to expand bouquet to 50 channels in June

Star News launches news bulletin 'Satyameva Jayate'

TV Today announces 29 May launch of Dilli Aaj Tak

TV Ratings
Top 10 Programmes (07/05/2006 to 13/05/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (07/05/2006 to 13/05/2006)
Star Plus
Zee TV
Sun TV
Star One

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Today's Newsbreakers.......India
    		• Amitabh to push ADAG brand
    		• A brand by any other name and look
    Source:DNA
       
    		• A wonderful platform for advertisers
    Source:The Hindu
       
    		• R-ADAG banks on Big B for `last mile` connection
    		• Hypercity eyes Kolkata foray
    		• Coca-Cola bets big on Georgia
    Source:Business Standard
       
    		• Cola wars extend to cyberspace
    		• Star News to start news bulletin Satyameva Jayate
    Source:The Hindu Business Line
       
    		• Big B adds glamour to ADAG makeover
    Source:Times of India
    		• Monster's here to get you the right job
    		• Bank of India zeroes in on Group M’s Motivator
    		• Carat bags four new businesses worth Rs 41 crore
    		• Class 1 townies don’t want to be left behind: AC Nielsen survey
    Source:Agency Faqs
    		• Arvind Mills weaves a global print, sets up design studios in US, Europe
    		• Amul pizza loses curves, tries angular design
    		• TIMES NOW brings you the big action from cities
    Source:Economic Times
       
    		• Air Sahara set to be renamed TransJet
    		• Net ads unite Yahoo, eBay
    		• BEHIND THE SMOKESCREEN
    Source: Financial Express
    International News
    		• IAG to Measure Ad Effectiveness for VOD, Mobile
      Source: Media Week (US)
       
    		• $120 Mil. Whirlpool Consolidates at Publicis Shops
    		• TBWA in London Names Henry ECD
    		• Sirius Pays CBS $2 Mil. to Settle Suit
    		• Aegis Sets Stage for Showdown
      Source: Ad Week
       
    		• Rocket wins GCap Media account
      Source: Media Week (UK)
       
    		• Beanz Meanz Heinz winz prize for television's most memorable ad
      Source: The Scotsman
       
    		• Orange launches 'simple' campaign to entice businesses
      Source: Digital Bulletin
       
    		• Farmers Insurance Reigns In 'Lord of Mishap'
      Source: Brand Week
    		• Hidden ads are target of open battle
    		• On Advertising: Is the force with him?
    Source: IHT
       
    		• Stefano Hatfield on Advertising
    Source: Independent
       
    		• World Cup fails to find many fans in advertising
      Source: Guardian
       
    		• 'The Apprentice' Cuts Branded Entertainment Price
    		• Few Marketers Registering Budgets Yet With Networks
      Source: Media Post
       
    		• Dubai's Brandcom bags prestigious international honour
      Source: AME Info
       
    		• Kimberly-Clark moves advertising business to JWT
    Source: Strategiy
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