Indiantelevision.com's The Ad Linx Reporter dated 28 March 2006 - Global and Indian advertising news, information and data at yourh fingertips

	Media, Advertising & Marketing Watch Sahara One Television changes logo, on-air identity Sahara One Television to change its logo and on-air look from 28 March to reflect contemporary Indian woman.



	Rane is O&M co-exec chairman; Pratap Bose CEO S N Rane appointed as co-executive chairman of O&M; Kinectic S. Asia MD Pratap Bose replaces John Goodman as O&M CEO.

Oz-SA batting blitz ODI gets ESPN eyeballs
ESPN garnered highest channel share of 16.5% during South Africa’s historic run chase against Australia.

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Today's Newsbreakers.......India

	Pratap Bose appointed CEO of O&M India
	New logo for SaharaOne
	SA-Australia ODI scores over India-England match
	BCCI calls bids for stadium ground rights for Friendship series
	Parle seeks larger slice of Marie market
	ITC Foods plans own facility to make biscuits
	Tupperware India plans to enter beauty, home care
	Source:The Hindu Business Line

	Naukri.com won't withdraw ad
	Source:Times of India

	Top level reshuffle at O&M
	Innovative ideas
	Friendly technobabble
	Lights, make up, action!
	What's up with PCs?
	Surf Excel rates hiked by 32%
	NECC enlists star power to up sales
	Pizza Hut in spat with outlet land owners
	Food giant forays into toilet soap business
	Source: Business Standard

	Rediffusion DY&R wins sportswear brand New Balance
	Pratap Bose to replace John Goodman as CEO, O&M, India; SN Rane, appointed co-executive chairman
	Guest Article, Alvin Saldanha: And the winner is...
	Avirook Sen, resident editor, ‘HT’, to join ‘Mid-Day’ as group editor
	David plans to go global
	SaharaOne Television up for a revamp
	Leo Burnett’s Rachana Roy joins Ambience Publicis as creative director
	Rediffusion DY&R, Bangalore, Agency of the Year at the Big Bang
	Source:Agency Faqs


	Tobacco ads: The Hindu petitions transferred to Delhi High Court
	Even the brand-conscious expect value for money
	Source:The Hindu

	SN Rane is co-exec chairman at O&M
	Source:Economic Tiimes

International News

	Johnson & Johnson Places Sponsorship Bet on CNN's 'Future'
	Pod2Mobile Bows Ad Product
	Source: Media Week (US)

	IPG, Lowe Outline Turnaround Plan
	Blamer: Tie Compensation to Results
	Initiative Names North American Chief
	Teaching an Old(er) Creative New Tricks
	Source: Ad Week

	Posterscope uses bus shelters for music promotion
	RAB beefs up advertiser support services
	Source: Media Week (UK)

	TV ads less effective: Survey
	Source: Strategiy

	John Frieda Blazes Glaze Campaign
	Source:Brand Week

	Blair mocks British ad ban
	Source: Australian

	Interpublic seeks 'peer-level' growth by 2008
	Source:Reuters

	Junk food firms face a ban on targeting children on mobiles
	Source:Times Online

	Australia body sees benefits in BACC ban
	Source:Brand Republic

	Initiative Forms Branded Unit For CBS, Alan Cohen Heads It
	Google Tests Local Ads On Maps
	PPM Abroad: Kazakhstan Signs On
	GSN Study Finds Viewers Like Interacting With Ads
	Source: Media Post

	BankWest to change Lite MasterCard advertising: ASIC
	Source: WA Business News

	Lottery Ads Start Countdown To State Game
	Source: NBC 17.com

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