Television

Sahara One Television changes logo, on-air identity

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/21/Untitled-1_19.jpg?itok=gfZK31F8

MUMBAI: They've done it yet again! Sahara One Television has once again changed its on-air channel identity and logo.

In order to reflect the dreams and aspirations of the new age Indian woman, the channel will don a new logo from 28 March. Inspired from the blooms of a lotus, the colours and form speak for themselves.

Sahara One Television's prime time programming revolves around contemporary Indian women minus the saas-bahu sagas in shows like Woh Rehne Waali Mehlon Ki, Haare Kaanch Ki Choodiyan and Kituu Sabb Jantii Hai.

The channel had last changed its logo in October 2004.

Sahara One Television's various phases of transition
Sahara One Television's new logo retains the company's distinctive saffron and green stripes next to the company name Sahara.

The Singapore based Bruce Dunlop Associates has designed the new on-air look for the channel, with Bollywood music director Shantanu Moitra designing the sound for the new packaging.

"The new logo is designed by Yellow Frog a design outfit of Percept H, part of Percept Holdings Company and gives Sahara One Television the crucial singular visual identity along with colour palettes that give continuity and a never-ending promise. Though the new logo is soft in appeal, it has an inner strength that is exuded via the bloom and the colours. It is interesting to notice that the form that is created for O is inspired from a lotus petal," said Sahara One Television COO Purnendu Bose.

Speaking on the reason behind changing the logo, Bose said, "The old logo with the diamonds around it was too restrictive and was not flexible. It wasn't a reflection of the true Indian woman and we wanted a logo that reflected our target audience."
The channel has also launched an advertising campaing with the protagonists of its prime time shows. The taglines of these campanigs are --- 'Pati Parmeshwar ka time khatam' and 'Kit-pit saas ka time khatam.'

"The campaing hits the current stereotype saas-bahu sagas head-on, which have been running on Indian television for the last two years. It reflects our programming strategy that focuses on women of today," added Bose.

What's more... since the channel's key focus audience are women, it has launched a contest exclusively targeted at women viewers called 'Naya Rang-Cricketers Ke Sang.'

The contest began on 27 March and will run till 8 April. Under the contest one question will be asked between 8 - 10 pm everyday. The viewers have to send their replies by SMS to 9090 or call 1904-424-9090 by 12 noon next day to leave their answers.

The winners stand a chance to win a fully paid trip for the for the last five matches One-Day Internationals to be held from 3 - 15 April with Indian cricketers on a chartered plane.

The winners of Naya Rang-Cricketers Ke Sang contest will be announced on the channel six days prior each match. The winners not only gets to travel, dine and wine with these cricketers but shall also have the privilege to watch the match in exclusive seats.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/ira.jpg?itok=S8B6YYvd
PIB’s Ira Joshi new DG of Doordarshan News

Doordarshan News has appointed senior Indian Information Service officer Ira Joshi as director general (DG).

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/gangster_0.jpg?itok=gZdZccoA
Chill like a gangster every weekend

MUMBAI: Gangsters. They’re an evil, uncouth, unlawful lot, causing a real menace to the society. That, usually, is our outlook towards gangsters and in most parts is true. What we don’t focus on though, is the backstory that pushed them into becoming the way they are. What made Gangsters… ‘...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/shudanshu.jpg?itok=qZUimm48
Want to be the most admired M&E company, says Vats

In an interaction with Indiantelevision Dot Com’s Satyam Nagwekar, Viacom18 group CEO Sudhanshu Vats spoke on a number of topics, detailing the company’s objective of becoming the most admired entity in the media and entertainment space.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/narayan-rao.jpg?itok=Hbha1DLD
NDTV’s KVL Narayan Rao passes away

NDTV group CEO and executive vice chairperson KVL Narayan Rao passed away at 8am today. Suffering from cancer, he was 63 years old.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/Mukesh-Ambani.jpg?itok=xCMQWa5B
Viacom18 celebrations: Mukesh Ambani sets the roadmap for next 10 years

MUMBAI: Indian television channel owners better watch out. Mukesh Ambani is riding into town and he means business. He sounded his intent at Viacom18’s tenth anniversary celebrations which, were held over the weekend in Mumbai’s NSCI Dome. He came in for a bit post 9 pm. And he was there for a few...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/ganga.jpg?itok=SbPCInsu
ZEEL to revamp Big Magic, Big Ganga

Zee Entertainment Enterprises Limited (ZEEL) still seems to be in a celebratory mood after its recent 25th year anniversary. After rebranding its entire Zee’s bouquet, the network is soon to revamp the Reliance Broadcast Network Limited’s (RBNL) television business that it acquired in November...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/chndra.jpg?itok=SsRnkyG_
Launch of ZEEL’s lifestyle channels round the corner

Living Foodz, which was first aired in 2015 replacing Zee Entertainment Enterprises Limited’s (ZEEL’s) Khana Khazana channel, will soon have a trio of new channels, adding to the network’s lifestyle bouquet.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/spn.jpg?itok=WBljFguF
SPN India recognised as one of the best companies for women in India

Entertainment and sports broadcast network, Sony Pictures Networks India (SPN), has been recognised as one of the best 100 companies for women to work for in India for 2017.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/anil.jpg?itok=rp4oX9JR
Sabido TV scriptwriting workshop in Mumbai on 23 November

A unique scriptwriting workshop is being organized by the Hong Kong based One Talk Production group in partnership with the indiantelevision.com group from 23-27 November and 29-2 December 2017 in Mumbai.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories