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NEW DELHI: The epic one day international between South Africa
and Australia, which saw eight records tumble during the record
run chase by the Proteas, registered a very impressive TVR of 3.1
in India on 12 March, 2006.
Sports broadcaster ESPN garnered highest channel share of 16.5 pr
cent during South Africa’s historic run chase against the world
Champion. ESPN Star Sports is broadcasting Australia’s tour of
South Africa covering the five one day internationals and three test
series between the two cricketing giants.
ESPN’s share was almost thrice than the next competing channel
Star Plus during the time 1743 -2203 hrs on 12 March. Star Plus
garnered 6.1 pr cent, Zee Cinema 4.9 per cent, Sony 3.2 per cent
and DD National 2.7 per cent during the time period, an official
statement from ESS said today, basing it on TAM figures (Males,
15+, SEC ABC all-India).
The simulcast of India-England Test match on the same day garnered
a rating of 3.1 (DD1) and 1.8 (Sahara One).
And it's not just once-in-a-lifetime matches like the one witnessed
in Johanesburg that are getting in the viewer numbers, according
to ESPN. Non-India cricket ratings have been on a rise, the channel
claims. ESPN’s channel share surged ahead of all satellite
channels during the victorious run chase of Bangladesh against Australia
on 18 June, 2005, the statement avers.
ESPN registered a channel share of 8.1 which was way ahead of other
channels including Star Plus (6.9), Sony (5.7) and Zee TV (4.6).
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