9 June 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 76


Media, Advertising & Marketing Watch








 

Vijay TV plots new gameplan for prime time
The strategy mainly revolves around 9-11pm band; reshuffle initiated in 9-10, while 10-11will undergo a change post July.
 
 

Interactive TV in deal with Thums Up & 'M:I:III'
Interactive Television has announced its latest marketing initiative between Thums Up and Mission Impossible III.

ESS, SCV in talks as clock ticks for World Cup kick-off
An agreement between SCV & ESS on payment terms will only resolve the tussle on the World Cup telecast issue in Tamil Nadu.

China Mobile buys 19.9% of Phoenix from Star
China Mobile buys 19.9% interest in Phoenix from Star Group Limited. Post this, Star will continue to hold 17.6% in Phoenix.

China Mobile, News Corp, Star to explore wireless space

By Design bags biz worth Rs 200 million

Initiative appoints Fitzpatrick as chief strategic officer

Godrej's Jumpin repositions itself with new campaign

MSN India launches online travel service channel

Rai & MICA team up to provide VM course

Promax/BDA conference enhances lineup with King

Disney's global theme park campaign to center on dreams

Godrej Agrovet forays into ready to cook segment

Mid Day Radio Go relaunches as Radio One 92.5 FM

Initiative to track global TV viewing patterns for Fifa

Soccer WC: Casbaa kicks off anti-piracy campaign

DD-1 to telecast 2006 Fifa WC finals live

McDonald's gets a bite of Fifa with Player Escort Prog

TV Ratings
Top 10 Programmes (17/04/2006 to 23/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/04/2006 to 23/04/2006)
Star Plus
Zee Sports
DD1
Sony Entertainment
Sun TV
Star One
Zee TV
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Samsung to up ad budget for BTL promos
    		• S Chaturvedi set to head Tommy Hilfiger here
    		• For India, cricket still rules the pitch
    		• Score with mobile this World Cup!
    		• Soccer Carnival
    Source: Economic Times
       
    		• Canco MD Ramesh Narayan winds down agency
    		• Nokia ropes in Mumbai dabbawallahs
    		• P&G to acquire Gillette India on June 10
    		• SET India gets more interactive with audiences
    		• MSN ties up with online travel company Desiya
    Source:The Hindu Business Line
       
    		• Nokia eyes youth via sports, fashion shows
    		• Cadbury seeks bigger bite of candy market
    		• Kolkata TV goes in for makeover
    		• America Online launches Bengali SMS product
    		• Small towns buying into good life
    		• Ahmedabad misses marketing frenzy of FIFA World Cup
    Source:Business Standard
       
    		• Kinetic Group launches165cc Blaze motoscooter
    Source:Financial Express
    		• Bharti AXA Life Insurance falls to Contract
    		• Indian Army under Lintas IMAG’s custody
    		• Grey Worldwide bags advertising duties for Chandrani Pearls
    		• Go 92.5 FM gets a new name - Radio One
    		• Zee Cinema’s Venugopal Iyengar joins Disney Channel as head, marketing
    		• DHL and Paramount Pictures launch a joint TVC
    Source:Agency Faqs
     
    		• Airtel launches FIFA World Cup `mobisodes'
    		• CITU denounces ad campaign
    Source: The Hindu
       
    		• Anil's new logo makes its presence felt
    Source: Times of India
       
    		• Media boost for tea
    Source: The Statesman
       
    		• Rajiv Gopinath's back in GroupM
    		• Titan goes for women's wrists
    Source: DNA
    International News
    		• Omnicom Strengthens Its Position in China
    		• 4 Vie for Verizon Wireless Hispanic
      Source: Ad Week
       
    		• Mixed reaction to flurry of Ronaldinho ads
    		• Jolie TV spot airs ahead of World Refugee Day
      Source: Reuters
       
    		• Union advertising campaign urges boycott of Peugeot cars
      Source: Times Online
       
    		• Racy fax spammers pulled up by ad watchdog
      Source: Brand Republic
       
    		• 'Grey's Anatomy' Stars Steam Up Retailer's Ads
    		• HSBC Tees Up Golf Spot
    		• Madonna To Be New Face of H&M
      Source: Brand Week
       
    		• Left Behind Inks In-Game Ad Deal with Double Fusion
      Source: ADOTAS
    		• MySpace to Offer Advertisers "Controlled" Stand-Alone Hubs
      Source: Media Week (US)
       
    		• Ogilvy Proves 'Real Beauty' At EFFIEs Gala, Media Shops Do Not
    		• Wall Street Still Bullish On Upfront, Merrill Lynch Sees Modest Gain For Big 4
      Source: Media Post
       
    		• Korean companies capitalize on World Cup advertisements
      Source: Joon Ang Ilbo
       
    		• MTV launches made-for-mobile animations
      Source: Digital Spy (UK)
       
    		• The World Cup online ad opportunities
      Source: MarketWatch
       
    		• China steps up Web censorship campaign
    		• INDONESIA: 'Playboy' back with more skin but ad pages laid bare
      Source: Asia Media
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