13 June 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 78


Media, Advertising & Marketing Watch








 

India now a focus market for Animax
Animax's focus initially was on the kids' but now the channel will be targeting the youth in the Indian market with renewed focus..
 
 

LG’s campaign to focus on front loading washing machines
LG Electronics India Ltd (LGEIL) yesterday launched their new range of imported direct drive front loading washing machines (DDFLM) sourced from their parent company.

SET-Discovery announces sign-on to Dish TV
One Alliance announces a distribution tie-up with India’s first DTH service Dish TV to carry their channels.

Sesame Workshop to set up NGO in India
Communications expert Sashwati Banerjee named as executive director of Sesame Workshop India.

Executive Dossier
'We should leverage on each other's strength and boost the sector by providing the consumer a common platform of services'
Interview with Star senior VP, Interactive Services, Viren Popli

Chandigarh triumphs in Adidas +Challenge tournament

Pantaloon & Filmkraft launch 'Krissh' merchandise

McDonald's is No.1 in Indian food retail market: IMRB

Carat Media bags media duties for Jyothy Labs

Study finds 30 second TVC is alive and rolling in US

JWT Worldwide to host summit at Cannes

Soccer WC fever goes digital, mobile in China

Broadbent is O&M APac regional effectiveness director

ETC to air 'Rajasthan Gaurav Puruskar' on 17 June

STM drives in-car mobile TV during soccer WC

TV Ratings
Top 10 Programmes (28/05/2006 to 03/06/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28/05/2006 to 03/06/2006)
Star Plus
Zee TV
Ten Sports
Sun TV
Star One
Gemini TV

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Today's Newsbreakers.......India
    		• Disney, GroupM to study kids` mindset
    		• ACME stopped from using Becosules in ads
    		• Pantaloon in tie-up to launch Krissh merchandise
    		• Go Cool ice cream to be relaunched in Delhi, Rajasthan
    		• McDonald`s plans 40-50 restaurants in south
    		• The Second Coming
    Source:Business Standard
       
    		• No decision yet on Big B and Aishwarya as brand ambassadors
    Source: The Hindu
       
    		• Fendi to scoop up 51% stake in Fun Fashion
    		• Soccer hype fails to sale through
    Source: Economic Times
       
    		• Hutch has used Getty images for its Pink campaigns
    		• Sonali Bendre promotes babycare
    Source: DNA
    		• Carat gets media buying duties for Jyothy Laboratories, OMS retains planning function
    		• David bags Radio One, Off The Shelf
    		• Dish TV will now have all The One Alliance channels
    		• Ushak Kaal bags ad duties for Parsvnath’s Metro Mall Project
    		• Guest Article: Indu Balachandran: To cut a short story long
    		• NDTV 24x7 launches a special southern edition
    Source:Agency Faqs
     
       
    		• Online gaming firms see scope for ad revenue
    		• Walt Disney, GroupM team up to explore kids' market
    		• SET Discovery ties up with Dish TV
    		• Menswear brand Crocodile to be made `youth-friendly'
    Source:The Hindu Business Line
    International News
    		• Cartoon Network Ad Executive Steps Away
    		• Starcom Promotes Armando to Senior VP
      Source: TV Week
       
    		• $75 Mil. Six Flags Goes to Zimmerman
    		• Avaya Selects MediaVest
    		• Cable Nets Steal the Show—for Now
      Source: Ad Week
       
    		• Viacom plans £72m upgrade on tube ad sites
    		• Adwalker and Brandspace team up
      Source: Media Week (UK)
       
    		• HTC launches Web-based advertising program
      Source: Houston Business Journal
       
    		• HBO Sponsors Entire Issue Of The Week, May Tweak Editors
    		• Ad Execs: Online Video Has Little Impact On Upfront TV Ad Plans
      Source: Media Post
    		• MTV Starts Viewser Labs to Enhance Advertising Model
      Source: Media Week (US)
       
    		• Publicis Groupe expands presence in Turkey
    		• O&M bags Grand Effie for Dove campaign
      Source: Strategiy
       
    		• Reuters, Nasdaq to sell Times Square ad space
      Source: www.newyorkbusiness.com
       
    		• Volvo, McDonald's Set Sail To Promote Pirates
    		• Lawsuit Cites L'Oréal Claims as Misleading Consumers
      Source: Brand Week
       
    		• Court weighs changes to Canada's drug advertising laws
      Source: CBC British Columbia
       
    		• Bollore admits low expectations of his chances at Aegis meeting
      Source: Telegraph
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