25 January 2006 Newsletter Subscription Email this Page Volume 14 - Issue No: 83



Adex Analysis

Chocolates ad spends in TV saw 31% growth
Chocolates advertising spends in TV grew 31 per cent in 2005 as compared to 2004.

Media, Advertising & Marketing Watch
Sahara's Filmy to officially launch 12 Feb
Hindi movie channel's test run from 26 January, official launch 12 February; marketing blitz to tap cable as well as news channels.

Filmy plans to launch in US and Middle East by mid 2006

Toon Disney unleashes 'Power Rangers' contest
Toon Disney ties up with Reliance, Britannia Treat and Peppy to promote 'Jetix Power Your Rangers Contest'.

Television rights for IFA in Bengal up for grabs

Sunny Dhillon winner of Channel7’s 'Scorpio Speedster'

WorldSpace names Shishir Lall as MD in place of Verma

Dietician Anjali Mukherjee to make an appearance on Hungama TV's 'Sanya'

Guest Speak
Who Are The Dumbest People in the World?
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (08/01/2006 to 14/01/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (08/01/2006 to 14/01/2006)
Star Plus
Star One
Sun TV
Ten Sports
Zee TV
Zee Cinema
Sony Entertainment
Gemini TV

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Today's Newsbreakers.......India
Govt approves Rs 100 cr for consumer campaign
Evening papers in Rajkot
Brand new play
BPL Mobile, Hutch unveil reverse bid contest for ODIs
Source:Business Standard
   
Carrier India appoints Lintas as agency
David going on Goliath
Get animated
Screen presence
Why MNCs go crazy about Indian hue
Junk the junk
Philips plugs into a brand recharge
Govt allows 51% FDI in single brand retail showrooms
Source:Economic Times
   
Discrimination against women begins early in life: Sivasankari
Source: The Hindu
Brand Tata: Both mentor and fighter
Jyothsna Y joins Lowe, Bangalore, as senior brand planning director
Toon Disney unveils ‘Jetix Power Your Rangers’ contest
Sportstar’ Reborn
Source: Agency Faqs
   
Rand Refinery to take jewellery design contest global
Godrej & Boyce mulls roping in celebrity — Contract with Preity Zinta expired last year
Source:The Hindu Business Line
   
Unpleasant surprise for KBC sponsors
Source:Times of India
   
LG to sell 15 lakh GSM mobiles in ’06
Source:Financial Express
International News
New York Times Q4 profit down 41 pct; ad revs rise
Source: Reuters
   
UPN, WB to Merge Into CW Network
FKM Wins Popeyes Chicken
GE Names Henson CMO
Revlon Touts Vital Radiance
Source: Ad Week
   
Amgen Switches Ad Agencies
Source: Brand Week
   
Furore as wage bill for advisers hits £5.5m
Source:Scotsman
   
Super Bowl ads cutting the sleaze
Source: MarketWatch
   
Meredith 2Q earnings up on ad revenue gain
Source: BusinessWeek
   
LowerMyBills.com Wins Online Advertising Copyright Suit
Source:Marketing Vox News
Yell protests over threat to lower advertising rates
Source:Times Online
   
Burton ads for cash machines
Posterscope makes Wilson deputy MD
Lonely Planet breaks with tradition to take ads
Trade bodies agree to 20% agency profit
  Source: Media Week (UK)
 
Rich guy seeks girl, must be virgin: Read this ad
Source:IHT
 
Watchdog Asks FTC To Sue 180solutions
Business Media Poised For Year Of Firm Ad Volume Growth
Source: Media Post
   
More Ad Groups Cite Support Arbitron PPM
Source:Media Week (US)
   
Advergaming to be worth $4 Billion in 2008
Source:Joystiq
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