Indiantelevision.com > AdEx India Analysis > Chocolates ad spends in TV saw 31% growth in 2005

Indiantelevision.com presents AdEx India Analysis


Chocolates ad spends in TV saw 31% growth in 2005 (24 January, 2006)

Key Findings:

This week, AdEx India looks at the 'Chocolates' category. Let's look at the advertising spends in chocolates category across the years 2000-05.

Growth of 31 per cent in chocolates advertising spends in 2005 compared to 2004.
2003, the only year to observe a dip in chocolates advertising on TV.

Let's find out who contributes the maximum advertising in the year 2005 on television?

Let's look at top 10 Chocolates brands advertised on television in 2005.

Let's find out which type of channels do the chocolates advertisers prefer to spend on? The pie below shows its advertising share in the year 2005.

Let's look at the share of sales promotional advertising in this category and the various type of promotions used.

89 per cent advertising spends used for brand advertising
Price promotion used maximum by chocolates advertisers in order to increase sales

Lastly, let's watch out the Celebrity used for endorsing the chocolates brands. The table below gives the answer.

Here, Cadbury's India comes out with maximum use of celebrities for advertising its brand

We shall be coming out with similar analyses on other categories in the coming days.

(Analysis from AdEx India - A Division of TAM Media Research)