Television

Toon Disney partners with Reliance & Britannia for 'Power Rangers' contest

MUMBAI: Toon Disney is all out to make a noise in the new year and this time round the noise is around its flagship property Power Rangers, which airs on the Jetix block. The channel has unleashed the Jetix Power Your Rangers Contest on a mega scale.

Toon Disney has tied up with Reliance, Britannia Treat and Peppy to promote this contest. Contest-inspired mobile game downloads have been made available to 15 million Reliance subscribers. "We have received a phenomenal response on the mobile game downloads. In the two weeks since its launch on Reliance, we have received almost 120,000 downloads.

On the other hand, on-pack association will be visible on 10 million Britannia Treat and 10 million Peppy packs. Apart from this, retail presence and contest push in 500,000 outlets across India.

The channel is contacting over 500,000 kids in six cities across India scouring 500 schools to create additional buzz around the contest and provide a complete brand experience through a school contact programme. Toon Disney mobile vans will also tour cities in Maharashtra to inform kids about the contest.

The Power Ranger series has become a rage among kids across the nation with the ratings constantly figuring in the top five each week. Toon Disney is gearing up to take this adventure to the next level for its Indian fans by empowering them to be a part of the Power Rangers team.

The Rangers are in trouble and the contest calls on kids to save them from trouble. Mesagog, the villain has hidden the Dinogems, the source of the Rangers' powers in the sinister Fortress of Evil. Mesagog has destroyed the map and it is up to the kids in India to put the map together, and find the Gems to Power the Rangers.

"Power Rangers is a super-hit and there's no denying that. Kids across India relate to this genre of action and adventure just the same way it has been a phenomenon in 140 countries abroad. This contest resonates the success of Power Rangers and promises to take our viewers on a dyno-trip to the world of their favorite heroes. The programme has already witnessed tremendous popularity with kids 4-14 years," said Walt Disney Television International (India) director programming and production Nachiket Pantvaidya.

"Toon Disney continues to engage, empower and enthrall its viewers with unique entertainment that no other can match. The energy and the flights of imagination of our kid viewers inspires us to create such unique experiences that make the kids a part of our stories while empowering them to exhale in the real world. The brand connect has been a phenomena and we are continuously challenging our creativity to innovate and scale up our marketing efforts in maintaining this excitement," said Walt Disney Television International (India) director marketing and communication Tushar Shah.

The Contest: With every pack of Britannia Treat, viewers will get one part of the map of the Fortress of Evil. They will have to collect all four pieces and complete their map to identify and locate the Dinogems. Starting 23 January, the Fortress of Evil opens everyday on Toon Disney on Power Rangers Dino Thunder at 4.30, revealing the location of one Dinogem. Six Dinogems have to be located, with the sixth Dinogem being revealed on 12 February in a Power Rangers Marathon. Kids have to identify the locations and send their entries, either by SMS, snail mail, phone calls, or e-mail on website- www.toondisneyindia.com.

The contest is also being supported with a mass media campaign across outdoor, press, internet, direct marketing and TV. On television, the contest will be promoted on channels like Star Plus and Ten Sports (during the on-going Indo-Pak cricket series) as also on local cable networks across the country.

The contest will end on 12 February and five winners stand to win a trip to New Zealand with their families. Also, 55 other kids can win Play Station II Consoles and Power Rangers game. Besides this, 10,000 "Quick Gun" prizes for the fastest correct entries - Power Your Ranger Bravery medals - are also up for grabs.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/Ary-news.jpg?itok=iSuCoqa2
ARY News asked to pay INR 1.58 cr to Geo TV as compensation

MUMBAI: A legal rift raging between two big media groups in Pakistan -- ARY News and Geo TV -- settled recently in a British Court. ARY News lost the legal battle and will have to pay approximately INR 1.58 crore compensation to Geo.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/star-sports.jpg?itok=E4E8tvl_
Star Sports continues to make cricket bigger; India-NZ ODI series highest rated bilateral ODI series in three yrs

MUMBAI: Star Sports builds cricket further and strengthens its popularity at a pan-India level making the India-NZ ODI series as the highest rated bilateral ODI series in the last three years.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/07/STAR-PLUS-800x800.jpg?itok=4RCO6PQf
Star Plus gears up for 'Dil Hai Hindustani' launch in January

MUMBAI: After launching P.O.W, Star Plus is geared up to launch its yet another grand singing reality show "Dil Hai Hindustani." Though the channel has not officially announced the launch date, but the show is slated to go on air by January 2017, and will be replacing Masterchef India at 8pm time...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/steve1.jpg?itok=Z86RBizl
MN+ celebrates Steven Soderbergh this month!

MUMBAI: 'Director's Cut', the flagship property of MN+, is preparing to treat its viewers with an exhilarating line-up of gold class Hollywood movies by the Oscar Award winning director 'Steven Soderbergh'. The ongoing property will air some of the finest works of Steven from 10 December, 2016,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Dance%20Singapore%20Dance_0.jpg?itok=m5uCpty4
Sheriden, Sufri emerge winners of Dance Singapore contest

MUMBAI: The second season of Dance Singapore Dance on Zee TV APAC comes to an end with a spectacular grand finale. Sheriden Newman, 29, danced her way to victory after emerging as thewinner of Season 2. Sheriden, 29, a dance graduate from Queensland University of Technology outperformed over 200...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Discovery-800x800.jpg?itok=zedEwSn7
Discovery's 'Jawai: India's Leopard Hills' wins at Asian Television Academy

MUMBAI: Discovery India’s production Jawai: India’s Leopard Hills has won the Best Natural History / Wildlife Programme at the prestigious Asian Television Academy Awards 2016, held in Singapore. Produced by Robin Roy Films, Jawai: India’s Leopard Hills combines state-of-the-art technology and...

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/NaomiCampbell-800x800.jpg?itok=R2oPtlGa
Fox Life brings supermodel Naomi Campbell in 'The Face' series

MUMBAI: Fox Life is all set to become the latest destination for high fashion as it launches a thrilling reality TV series The Face. The show is filled with passion and race to win which has never been seen with this intense and real before. The series began on 5 December and airs every Monday and...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Niharika_0.jpg?itok=aaA4Ozxj
Star Suvarna to air new show ‘Niharika’ from 12 Dec

MUMBAI: Star Suvarna is all set to air its new show Niharika. A new concept which is not just a “Atte-Sose” (Kannada) or a kitchen drama. Starting from 12 December, the show will be aired at 8pm time slot.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/06/Pankaj-Raghav.jpg?itok=m17NTSIr
Cracking Chrome DM-Da Vinci code as legalities take over

MUMBAI:  When business partners --- erstwhile or otherwise--- part ways acrimoniously, dirty linen gets washed in public. Almost a year after parting ways, Da Vinci Learning (DVL) TV channel, through its Indian JV partner Quintillion Media Pvt. Ltd, has served a breach of contract notice to...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories