Television

Toon Disney partners with Reliance & Britannia for 'Power Rangers' contest

MUMBAI: Toon Disney is all out to make a noise in the new year and this time round the noise is around its flagship property Power Rangers, which airs on the Jetix block. The channel has unleashed the Jetix Power Your Rangers Contest on a mega scale.

Toon Disney has tied up with Reliance, Britannia Treat and Peppy to promote this contest. Contest-inspired mobile game downloads have been made available to 15 million Reliance subscribers. "We have received a phenomenal response on the mobile game downloads. In the two weeks since its launch on Reliance, we have received almost 120,000 downloads.

On the other hand, on-pack association will be visible on 10 million Britannia Treat and 10 million Peppy packs. Apart from this, retail presence and contest push in 500,000 outlets across India.

The channel is contacting over 500,000 kids in six cities across India scouring 500 schools to create additional buzz around the contest and provide a complete brand experience through a school contact programme. Toon Disney mobile vans will also tour cities in Maharashtra to inform kids about the contest.

The Power Ranger series has become a rage among kids across the nation with the ratings constantly figuring in the top five each week. Toon Disney is gearing up to take this adventure to the next level for its Indian fans by empowering them to be a part of the Power Rangers team.

The Rangers are in trouble and the contest calls on kids to save them from trouble. Mesagog, the villain has hidden the Dinogems, the source of the Rangers' powers in the sinister Fortress of Evil. Mesagog has destroyed the map and it is up to the kids in India to put the map together, and find the Gems to Power the Rangers.

"Power Rangers is a super-hit and there's no denying that. Kids across India relate to this genre of action and adventure just the same way it has been a phenomenon in 140 countries abroad. This contest resonates the success of Power Rangers and promises to take our viewers on a dyno-trip to the world of their favorite heroes. The programme has already witnessed tremendous popularity with kids 4-14 years," said Walt Disney Television International (India) director programming and production Nachiket Pantvaidya.

"Toon Disney continues to engage, empower and enthrall its viewers with unique entertainment that no other can match. The energy and the flights of imagination of our kid viewers inspires us to create such unique experiences that make the kids a part of our stories while empowering them to exhale in the real world. The brand connect has been a phenomena and we are continuously challenging our creativity to innovate and scale up our marketing efforts in maintaining this excitement," said Walt Disney Television International (India) director marketing and communication Tushar Shah.

The Contest: With every pack of Britannia Treat, viewers will get one part of the map of the Fortress of Evil. They will have to collect all four pieces and complete their map to identify and locate the Dinogems. Starting 23 January, the Fortress of Evil opens everyday on Toon Disney on Power Rangers Dino Thunder at 4.30, revealing the location of one Dinogem. Six Dinogems have to be located, with the sixth Dinogem being revealed on 12 February in a Power Rangers Marathon. Kids have to identify the locations and send their entries, either by SMS, snail mail, phone calls, or e-mail on website- www.toondisneyindia.com.

The contest is also being supported with a mass media campaign across outdoor, press, internet, direct marketing and TV. On television, the contest will be promoted on channels like Star Plus and Ten Sports (during the on-going Indo-Pak cricket series) as also on local cable networks across the country.

The contest will end on 12 February and five winners stand to win a trip to New Zealand with their families. Also, 55 other kids can win Play Station II Consoles and Power Rangers game. Besides this, 10,000 "Quick Gun" prizes for the fastest correct entries - Power Your Ranger Bravery medals - are also up for grabs.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/colors-infinity%20%281%29.jpg?itok=_mC9t2eq
Colors Infinity action-packed line-up for this summer

This summer, Colors Infinity takes on the bad guys with an action-packed line-up of programming. Following the premiere of The Blacklist: Redemption, the channel will add two new shows – Taken and Shades of Blue to its list of Instant Premieres.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/varun%20%281%29.jpg?itok=obA4qQdQ
iTV Network elevates Varun Kohli as CEO

Varun Kohli has been elevated to the post of chief executive officer (CEO) of iTV Network. Prior to this promotion, he was India News CEO.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Harish_Goyal-Amit_Goenka.jpg?itok=WNUPRE5v
Zee accelerates growth plan for Africa, partners TNTSAT

MUMBAI: Aiming to further strengthen its presence in Africa, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) today announced its entry into the French-speaking country of Mali with the launch of its leading channels, Zee Magic and Zee Cinema on DTT network – TNTSAT...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/01/Star-Virat-Kohli.jpg?itok=djfMxiM0
Comment: Is BCCI lbw on Star's sponsorship googly?

Why blame Virat Kohli & Co. for crumbling on a doctored pitch in Pune in the first Test against the visiting Ausssies? And, why should it come as a surprise? Indian cricket --- administrators, (most) cricketers, sponsors, various rights holders, other stakeholders, et al --- itself lives in a...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/the-voice%20%281%29.jpg?itok=J9g5cPnB
AXN to premiere 'The Voice' s12

It’s time we move from stunts to saxophones, action to accordion, and thrill to trumpets with the most awaited music reality show.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/vivo%20%281%29.jpg?itok=ScrjpC0c
Willow TV acquires exclusive US media rights for IPL '17

Willow TV, the primary broadcaster for cricket in North America, has acquired the exclusive media rights in the United States for the VIVO IPL 2017 Twenty20 tournament.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/ten%20%281%29.jpg?itok=0gB_WLJq
Ten Sports: Sony Pictures Networks completes first phase of acquisition

Sony Pictures Networks India (SPN) and its affiliates have completed the first phase of a two-phase acquisition of the Ten Sports Network from Zee Entertainment Enterprises Limited (ZEE) and its subsidiaries.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/Kalli%20Purie-800x800.jpg?itok=fUrJLdfn
India Today taps Taboola to drive engagement, rev & audience development

MUMBAI: Taboola, one of the world’s leading discovery platforms, has announced an exclusive, three-year renewal agreement with India Today. Under the agreement, India Today will be integrating Taboola’s personalised content recommendations, full page personalisation, newsroom and audience exchange...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/28/V-NAAIDU-800X800.JPG?itok=uW3cHCJ-
Content with subtitles on India, Ukraine pubcasters discussed

MUMBAI: India and Ukraine have agreed to strengthen the bilateral cooperation between the twocountries through the medium of Cinema. The cooperation would be worked out through a policy and institutional framework to showcase films through the medium of Film Festivals and utilizing the Film...

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories