13 January 2006 Newsletter Subscription Email this Page Volume 14 - Issue No: 75



Media, Advertising & Marketing Watch

Pepsi Diet lowers entry price; John to endorse
Pepsi Diet drops entry price from Rs 20 to Rs 12 for 250 ml non-returnable glass bottle. John Abraham is first brand endorser.

O&M launches Meridian; senior promotions announced
O&M has launched WPP Group's full service agency, Meridian. The agency will be headquartered in Bangalore and will have O&M Delhi creative director N Ramesh as its national creative director (NCD).

ICC fails to make demands on Indian govt
Having initially rubbished Indian sports b’casting norms, International Cricket Council steered clear of confrontation in its Karachi meet.

Maxus wins Perfetti a/c; ends 2005 with 50% growth

Mudra bags creative duties of Apollo Health, Lifestyle

D'damas unveils 'Glitterati' inspired from 'Zinda'

Adlabs in talks to buy Excel Home Video

HBO plugs DVD like 'Blockbuster' experience

ESS locks in Uefa Champions League rights till 2009

After Delhi and Mumbai, Hungamathon to hit Kolkata

Guest Speak
E-Commerce Branding: The Corporate Challenge of 06
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (25/12/2005 to 31/12/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (25/12/2005 to 31/12/2005)
Star Plus
Star One
Sun TV
Sony Entertain
Zee TV
Gemini TV

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Today's Newsbreakers.......India
John Abraham to endorse Pepsi Diet
Ford plans new Fiesta version
Source: The Hindu Business Line
   
Prasoon Joshi chosen Young Global Leader
Ma Foi in tie-up with Magnum
Source:Business Standard
 
Govt. examining EC proposals on poll reforms
  Source:The Hindu
Abraham to endorse Pepsi Diet
Source: DNA
David, Mindshare, bag Kraft Foods
O&M, India, launches a new agency, Meridian
Apollo Health and Lifestyle awards advertising duties to Mudra South
Innocean: not just another agency
John Abraham goes on a strict ‘Diet’ of Pepsi
Maxus aims to be the number 2 stand-alone media agency
Zee Kashmir to be launched by Q3 2006
ESPN STAR Sports bags telecast rights of UEFA Champions League
Source: Agency Faqs
 
India animation sales to quadruple by 2009
Source: Financial Express
International News
Study: Ads over cash for TV downloads
Source: Yahoo
   
$70 Mil. Six Flags Goes Into Review
WPP Recasts HHCL as United London
$130 Mil. CBS Media Is Up for Grabs
Draft Names President, COO
TM Chairman Steps Aside
Source: Ad Week
   
Carat wins Intercontinental Hotels account
Zed teams up with Kaleidoscope for TV campaign
ASA chastises Paddy Power for gambling Jesus
  Source: Media Week (UK)
   
Dove ad gets serious for Super Bowl
Source: USA Today
   
Britain's Advertising Standards Authority not satisfied with ad campaign for laser hair therapy endorsed by Martin Crowe
Source:www.tmcnet.com
   
Dare wins pitch for Vodafone's digital advertising business
Source: Digital Bulletin
Net giants to shed light on online ad and VoIP trends
Source: MarketWatch
   
Media buyers forecast 15% slide in GCap's ad revenue
Source: Times Online
   
Ratings Upstart Starts Roll-Up, Eyes Nielsen Assets, Plan For Industry Ownership
ABC Top Brand Among Brand Makers: Advertisers, Agencies Impressed
CheapTickets Breaks Web Campaign
Lifetime Ad-vocates In Dish Dispute
Shell Game: Nut Marketer Takes Another Crack At Super Bowl
Source: Media Post
   
Liberal TV ad angers soldiers
  Source: CNEWS
   
Bauer Creates Ad Sales Unit for Celeb Titles
Source: Media Week (US)
   
Cosmo to spend RM2.5m on advertising
Source: The Edge Daily, Malaysia
   
Xinhua Finance Acquires Chinese Advertising Agency
Source:PR Newswire

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