13 February Newsletter Subscription Email this Page Volume 14 - Issue No:95


 

 

Special Report










 

Promo Power: Max, Lola Kutty and KBC 2
Euro RSCG's Karnik picks his best OAPs for chnls & the creators describe how they did it.

'Consumer is becoming emperor'- Prasoon Joshi

Media, Advertising & Marketing Watch
Indian Telly Awards recognise excellence on and behind the TV

Lifetime of Technical Excellence Award to veteran make up artiste Pandhari Juker; Tellychakkar.com launched.

HC lifts stay on cricket scores via SMS
Madras HC allowed scores of the ongoing Indo-Pak one-day international cricket series to be sent through SMS.

B'casters say cricket rights tender price too high

GM India launches Chevrolet Aveo
GM India launches Chevrolet Aveo & with this GM plans to take on Ford Fiesta, Honda City & the Hyundai Accent.

Sania Mirza to endorse Sprite

Deshpande joins Media e2e as chief marketing officer

ETV & ETV2 switched to pay mode

Air Deccan announces SMS ticket booking service

Orange strikes mobile deal with BBC Worldwide

BBC launches online campaign to hunt comedy talent

Disney launches global campaign for Winnie the Pooh's 80th anniversary

Source: www.indiantelevision

Today's Newsbreakers.......India
Indian advertising agencies set to tap foreign pastures
Advertising vs word of mouth: get the message straight
Cricket scores when you are a mass brand
Visa: master of the game
Beyonce’s moment
Ready for an encore?
Source:Financial Express
   
Perfetti wants bigger bite of India
Source: Business Standard
   
Henkel launches promo in Kerala
Source:The Hindu Business Line
   
Govt to set up Tourism Promotion Board
Source:Indian Express
   
Why women are not buying those ads
Source:Times of India
   
Card companies cut Valentines Day ad spend
Source: NDTV.com
JWT’s local venture 3rd largest worldwide
‘Most Asian women prefer humour in advertising’
Source: Economic Times
 
   
Payback time
“Consumers should not become co-creators of ads”: Prasoon Joshi
Mercury rising in the English news genre
OgilvyOne’s Kent Wertime shares his perspective on DM in India
Raymond aligns ready to wear brands with Dentsu Marcom
Sania Mirza to add fizz to Sprite
O&M Agency of the Year at Ad Club Kolkata Creative Excellence Awards
Source:Agency Faqs
International News
Record breaking advertising expenditure reaches $168 million in 2005
Source: AME Info
   
Desmond and WPP exchange writs in battle over US 'OK!'
Source:Independent
   
Benatti Countersues WPP Group
Senecal Heads Back to McCann
Carl's Jr. Spot Begets Another Movie Ad
Source: Ad Week
   
New Cosmo advertisement director appointed
Miva creates new senior marketing role
Adgroup wins Newcastle Airport deal
  Source: Media Week (UK)
   
Google testing waters in print advertising
Source: Seattle Times
   
Dow Jones: WSJ ad volume up 8%
Source: MarketWatch
   
FTC threatens public humiliation for spyware advertisers
Source: ZDNet
Retailers shift ad strategies in digital age
Source:Reuters
   
Clearing out advertising's clutter
On Advertising: All Audi, all the time
Source:IHT
   
Google's New Print Glint: Tests Ad Auction For Consumer Magazines
Top Buyer Resigns On Eve Of Kids' Upfront
TV, Internet Convergence Yields Cultural Chasm
FTC Might Expose Adware Supporters
Networks Place Ad Revenue Report On 'Hiatus,' Q4 Results Supressed
Coca-Cola Sends Bloggers To Olympics
Advertising Week Impresario Joins Yahoo, Will Remain On Loan To Madison Avenue
Source: Media Post
   
Stefano Hatfield On Advertising
Source:Independent
   
Rula lands cat food advertising deal
Source: Digital Spy (UK)

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