Orange strikes mobile deal with BBC Worldwide

MUMBAI: Some of Britain's shows including The Office, Little Britain, Goodness Gracious Me and Doctor Who will now be available to watch on mobile phones following a deal between Orange and BBC Worldwide.

Orange is the first mobile operator to offer its customers wireless access to a range of popular BBC television programmes on their phone. From this month, Orange World users will be able to watch video clips of classic scenes and use famous catchphrases from the shows as ringtones. Images of characters from the shows can also be used as wallpapers for phones.

Orange director of multimedia operations Mark Hird said, "Delivering great broadcast content on mobiles is central to our plans for 2006 and beyond, and there's nobody bigger and better than BBC Worldwide as a partner to get our customers excited. Orange customers will now be able to access some of their favourite programmes from the BBC on their mobile. Beyond watching scenes from the shows, they'll also be able to use classic catchphrases as ringtones."

BBC Worldwide director of business development Jason Blain said, "For the first time, we're giving mobile customers the chance to watch their favourite shows on their phone. More and more, BBC Worldwide is looking to move toward non-traditional broadcasting vehicles, and this partnership with Orange is a testimony to that."

The range of BBC Worldwide content available will include video clips, ringtones and still images from the earlier mentioned shows.

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