25 August 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 26





 

 Media, Advertising & Marketing Watch





 

 




 

HC's U/A ok sees Sahara One, Filmy back on air
Blackout of 7 channels for showing adult movies on cable continues; DTH yet to react to Bombay High Court order on the ban.

 
 

IMG appoints Balakrishnan Nair as South Asia head
Balakrishnan “Balu” Nair has been appointed as IMG/TWI South Asia MD and senior VP. Nair officially takes charge at IMG as of 1 October.

NGC, Discovery to tackle terror theme in Sept
On the fifth anniversary of 9/11, NGC and Discovery channels plan special programmes around the theme of terrorism.

Trai poised to finish CAS-related work
Over the next few days, TRAI is slated to come with directives on prices of pay & FTA channels and other CAS-related issues.

Trai fixes revenue share for stakeholders; carriage fee to stay with MSOs

Radio Mirchi to air 'Don ke saath Kaun?' contest

Nielsen reports 1.1% increase in US TV households for 2006-2007 season

Max promotes Champions Trophy with Gully Cricket

ESS extends Spanish soccer rights till 2009

Amrita TV unveils Onam programme package

Luxury technology brand Vu sets up shop in India

Hungama launches third Captains Hunt; to search for leaders of tomorrow

TV Ratings
Top 10 Programmes (06/08/2006 to 12/08/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (06/08/2006 to 12/08/2006)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment TV
Ten Sports
Gemini TV
Zee Marathi

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Today's Newsbreakers.......India
    		• Tobacco, alcohol firms allowed surrogate ads
    		• Gaitonde to sell footwear for diabetics
    		• Growing up young
    		• Shoppers` Stop chain on nationwide expansion
    		• It`s a hang out, silly!
    Source: Business Standard
       
    		• ITC consolidating media buying & planning business
    Source: Financial Express
     
    		• Entertainment Network to raise advt rates by 25%
    		• Tata Tea to get a global push from US buy
    Source: Economic Times
       
    		• Candico forays into kids merchandise
    		• Bombay Dyeing ties up with Sabyasachi
    		• Blackout makes Mumbaikars discover old-world charms
    		• Compu-Needs plans branded computers
    Source: The Hindu Business Line
    		• Spends on BTL all set to surpass ATL: Lintas IMAG study
    		• Radio AdEx: 3 per cent growth over Q1; HLL is highest spender
    		• ‘Divya Bhaskar’ gets ABC certification
    Source: Agency Faqs
     
    		• Recruitment advertising steps outdoors
    Source: Moneycontrol
       
    		• Capgemini launches advertising campaign in India
    Source: domain-B
     
    		• How effective is e-marketing?
    Source: CIOL
     
    		• Shahrukh Khan dances to traditional Marathi music for an ad
    Source: Bollywood Mantra
     
    International News
    		• McDonald's President Steps Down
    		• Agency.com Exits Subway Contest
    		• LeapFrog to TBWA\Chiat\Day
    Source: Ad Week
       
    		• TVB: Spot TV Spending By Autos Sells Cars
    		• Tucker Dons President Stripes at MediaVest USA
    		• Arbitron Releases Houston PPM Ratings Data
    Source: Media Week (US)
     
    		• $2 million TV ad buy links governor to unpopular Bush
    Source: San Jose Mercury News
     
    		• Tokyo subway to display naked Spears ad
    Source: Yahoo
     
    		• Zenith to handle media for The O2 Dome
    		• Emap brands to run exclusive Napster promotion
    		• Artsworld to sponsor BFI restoration project
    Source: Media Week (UK)
    		• Brand building remains strong in ad industry
    Source: Malaysia Star
       
    		• Supermodel Gisele joins Maasai warrior for Amex Red ad
    Source: Brand Republic Bulletin
     
    		• Enlight secures in-game advertising deal
    Source: GamesIndustry.biz
       
    		• Search advertisers willing to live with click fraud
    Source: MarketWatch
       
    		• PBS Accepting Ads on Web Sites
    		• CBS to Offer Wireless Access to Show Clips via Billboards
    Source: TV Week
       
    		• Alcohol, Ad Hikes Hit Marketing Firm
    Source: The Moscow Times
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