Television

ESPN Star Sports extends Spanish soccer rights till 2009

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MUMBAI: Sports broadcaster ESPN Star Sports has extended its multi-year agreement for exclusive broadcast rights of the Spanish Soccer league in India till 2009.

This further strengthens ESS' coverage of international football in India, including rights to broadcast the English Premier League, FA English Football package, the Asian Football Confederation package, in adddition to the Fifa World Cup 2006 coverage live on its network.

Announcing the acquisition, ESPN India head RC Venkateish said, "We're pleased to partner with Sportfive once again for broadcasting the league in India. Our effort to build affinity for Spanish Primera Liga has started paying rich dividends. We expect to grow the league even further in the coming three years."

The Spanish Primera Liga boasts two of the best known clubs in the world in Real Madrid and Barcelona. ESS has been making special efforts to promote international soccer in the country with live screenings, building viewer affinity for international leagues like the Spanish league and growing knowledge among Indian viewers are some of the steps ESPN Star Sports has taken to enhance the passion associated with the game.

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