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Luxury technology brand Vu sets up shop in India

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MUMBAI: Vu, a luxury technology brand which researches, develops and manufactures high-end computers, LCD displays and digital homes has forayed into the Indian market. The company has set base in Mumbai by the promoters of Zenith Computers Ltd.

Based in California, Vu has opened its flagship store in Mumbai at the CR2 Mall, Nariman Point. The store carries Vu branded systems and displays and has the world's first 'Gadget bar' that sells the latest in luxury technology within a unique retail experience.

Vu Technologies CEO Devita Saraf said, "We believe that the world of technology can be very exciting and purchasing high-end technology should be retail therapy for the guys. Our products are the outcome of our NPD (New product development) lab - cutting-edge innovation, sleek product design and unparallel customer service. Its an experience unlike any other that you have been previously exposed to - Vu will be a very uncommon offer."

On the other hand, Vu's Digital Home will be a combination of computers, communication and consumer electronics that has been created with a simple user interface and design. This will be priced at Rs 100,000.

Vu also retails LCD displays from 7" to 47", skype products, Bluetooth-based products and a range of Apple products. Vu will bring the latest in luxury technologies from across the world to the store, and plans to open 30 stores across India by the December 2007.

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