2 August 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 10




 

 Adex Analysis



 




 

Trend of TV advertising in H1 2006 - Part 1
TV advertising had a huge 60 per cent share on overall advertising in the first half of 2006.
 
 

Media, Advertising & Marketing Watch
CAS switchover modalities will hit broadcasters, MSOs hard; Trai to have final say
CAS notification covers range of conditions that impact the cable service delivery chain; even delves into issues of advertising.

Srinivasan K Swamy re-elected president of AAAI
RK Swamy BBDO CEO Srinivasan K Swamy has been re-elected as the president of Advertising Agencies Association of India (AAAI) for the year 2006-2007.

DQ Entertainment in JV with French firm
DQE enters into 51:49 JV with animation firm Onyx Films to produce CGI feature films; plans to invest Rs 2.5 bn over 3 yrs.

AAAI Diamond Jubilee celebration to honour past prezs

Lintas Media Service rolls out Strategy Planning toolkit

I&B clears Rs 30 billion expansion plan for DD and AIR

BBC News appoints Majumder as India correspondent

WahIndia to unveil Bollywood social networking site

US adults with DVR's belong to upscale, print-oriented group

Eight Mumbai kids shortlisted at Hungama TV's 'John Aur Kaun?' auditions

TV Ratings
Top 10 Programmes (16/07/2006 to 22/07/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/07/2006 to 22/07/2006)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Mudra bags TBS account for marketing
    		• Global brands make a beeline for India
    Source: Times of India
       
    		• `Enlightened Clients', a hit for Channel V
    		• Venkatesh Kini to take over as Coke marketing head
    		• Sanguine Media forays into rural advertising
    		• Motorola, Tech Mahindra tie up to form CanvasM
    		• Pizza Hut offers desi flavours in intl format
    		• Brand protection, a major concern for big groups
    Source: The Hindu Business Line
       
    		• Asian brands lead in US survey
    		• McDonald’s to introduce fruit snack to boost sales
    Source:Financial Express
       
    		• Mudra Communications bags the ‘Times Business Solutions’ acct
    		• Physician, heal thyself
    		• Best And Bekaar
    		• A space odyssey
    		• The blind men
    		• Wildfire & Burnett
    		• Sorry, no break. Stay tuned with us
    Source: Economic Times
    		• MIH comes to India, Google’s Ashish Kashyap to be CEO
    		• ‘TOI’-‘Sandesh’ equity stake to shape up in a month
    		• Tribhovandas Bhimji Zaveri hires GOD
    		• Lintas Media Group unveils the benefits of Lowe Worldwide Strategy Planning Toolkit
    		• Wavelength Communications wins Travel Port business
    		• Times Business Solutions appoints Mudra as its creative agency
    		• HLL retail head Upamanyu Bhattacharya joins TruMart as CEO
    Source: Agency Faqs
       
    		• DTC Unveils New Promotional Drive for India
    Source: IDEX Online
       
    		• Shampoo makers plan brand rejig
    Source: Business Standard
       
    		• Lawyers divided over advertising legal services
    Source: The Hindu
       
    		• Furore in Upper House over allotment of
    huts, advertisements to newspapers
    Source: Kashmir Times
     
    International News
    		• Assembly warns media over job ads
    Source: BBC News
       
    		• Japanese TV advertisers turn backs on Hollywood
    Source: Yahoo
       
    		• JCDecaux adds 300 panels to billboard portfolio
    		• Barb set to split panel to measure out-of-home
    		• Streetbroadcast eyes outdoor assets
    Source: Media Week (UK)
       
    		• $70 Mil. NetZero Reaches Out to Shops
    		• Initiative Names East Coast Chief
    		• BBDO Adds Gillette in Asia
    		• Disney Mobile Makes Parental Appeal
    Source: AD Week
       
    		• Marie Claire expands fashion and advertising team
    Source: Media Bulletin
    		• China:New regulations go into effect, banning medical ads
    Source: Xinhuanet
       
    		• Double Fusion, Vykarian Partner For 3D Ads
    Source: www.gamasutra.com
     
    		• Patron Ads Aim for Perfection
    Source: Brand Week
     
    		• Carat EVP Durham To Join Jumpstart
    Source: Media Post
       
    		• Emirates honoured for global marketing
    Source: AME Info
       
    		• FCC Democrats Seek to Regulate Interactive Television Advertising
    		• British ISPs Increase Broadband Advertising Spending
    Source: Teleclick.ca, Canada
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