Indiantelevision.com's Digital Edge: WahIndia to unveil Bollywood social networking site by August

Indiantelevision.com's Digital Edge

WahIndia to unveil Bollywood social networking site by August

Indiantelevision.com Team

(1 Aug 2006 6:35 pm)

MUMBAI: WahIndia, online media and social networking company, has announced that by the end of August 2006, it will launch the first social network focused on Bollywood and Indian entertainment for a global audience.

The company claims to have received an undisclosed amount of investment from prominent angel investors. The US based company further plans to establish an office in Mumbai during next quarter to accelerate user growth in India, informs an offcial release.

WahIndia founder & CEO Sunil Thakur said, "WahIndia is already one of the most popular destinations for Bollywood fans around the world and with the integration of a Bollywood-focused social network, we will further deepen relationship with our user community."

Bollywood films find wide audiences in many parts of the world, particularly in North America and Europe, with a growing demand in the Middle East and select Latin American countries. By empowering a user-built entertainment network, WahIndia will be able to provide a distribution channel to earn revenue from downloads of films, music, mobile ringtones, wallpaper and other premium digital content, adds the release.

Founded in 2003, WahIndia is the producer and distributor of video content specifically developed for small screens such as PCs, laptops and mobile devices. The company distributes its in-house produced content through several partners and channels, including Sify, IndiaTimes, Akimbo and iPod Podcasts. WahIndia also offers legal download of films such as Bollywood blockbusters Andaz Apna Apna, Loafer, Parvarish and independent films like Oscar-nominated Little Terrorist.