Indiantelevision.com presents AdEx India Analysis
 

Trend of TV advertising in H1 2006 - Part 1

(1 August, 2006)
 

Highlights:

  • TV advertising had a huge 60 per cent share on overall advertising in the first half of 2006.
  • 34 per cent growth of TV advertising in first half of 2006 over first half of 2005.
  • Regional GEC Channels formed the highest share of 24 per cent in TV advertising in the first half of 2006.
  • 'Food & Beverages (F&B)' was the top super-category on TV with 14 per cent share.
  • 'Hindustan Lever Ltd.' lead the top advertisers' chart with 7 per cent share on TV.

(Please Note: Ad volumes is based on secondages)

This week AdEx India brings you an update on TV advertising trends in the first half of 2006.

Contribution of the three mediums in Overall advertising for the first half of 2006

 
 
  • TV advertising had the highest share of 60 per cent in overall advertising in the first half of 2006
  • Press advertising got as close as 35 per cent share, while Radio garnered 5 per cent share

Growth of TV advertising in first half of the years 2004 - 06 compared to H1 of previous year
 
 
  • Advertising on TV grew by 34 per cent in January - June '06 over January - June '05.
  • January - June '04 got the highest jump of 37 per cent over the first half of previous year.

TV Growth in 2nd Quarter of 2006 compared to its first Quarter

 
 
  • Second qQuarter of 2006 saw a 12 per cent growth over its first quarter.

Share of Channel Genres in TV advertising for the first half of 2006

 
  • 'Regional Channels' garnered the highest share of 24 per cent in TV advertising
  • 'Music Channels' came as close as 17 per cent in the first half of 2006.

Top 5 Super Categories on Television in the first half of 2006
 
 
  • 'Food & Beverages' topped the charts with 14 per cent share of TV advertising in January - June '06.
  • 'Personal Care/Personal Hygiene' were close behind with 11 per cent share in the first half of 2006.

Top 10 TV advertisers of Jan - June 2006
 
 
  • 'Hindustan Lever Ltd' stayed in No. 1 position with a share as high as 7 per cent.
  • 'Paras Pharmaceuticals Ltd' was in second place with two per cent share in TV advertising during the first half of 2006.

Watch out for the sequel of the Newsletter which will show an in-depth analysis of advertising on TV. Happy Reading!
 
(Analysis from AdEx India - A Division of TAM Media Research)
 
 
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