Indiantelevision.com's The Ad Linx Reporter dated 17 August 2006 - Global and Indian advertising news, information and data at yourh fingertips

Advertising Trend in Regional TV Channels - Part 1
39% share garnered by regional TV channels on overall advtg in the first half of 2006: Tam Adex regional analysis part 1.

Media, Advertising & Marketing Watch
ICC to call for rights bids for 2007-2015 in October
ICC to begin process of selling audio-visual rights for the 18 ICC tourneys starting from 2nd half of 2007 till the World Cup in 2015

MTNL in IPTV deals with Aksh Optifibre, IOL Broadband
MTNL to offer IPTV services; signs content delivery network affiliation contracts with Aksh Optifibre & IOL Broadband.

First Take
'Galli Galli Sim Sim': A fun school to be in...
Education for kids in India just got a fresh "fun face of learning" as Cartoon Network launches 'Galli Galli Sim Sim'.

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Today's Newsbreakers.......India

	Advertising and the great Indian first night
	Not in Bollywood mould
	Source: DNA

	Discovery to laucnh edutainment DVDs
	Godrej Furniture renamed
	Shanghai Auto to buy Rover brand from BMW
	Source: Economic Times

	No escape
	Source: Business Standard

	Fizz And fizzle
	Are you resorting to brandalism?
	Key to insight transformation
	Chinese brands unknown outside China: survey
	Source:Financial Express

	Parle unveils Hide & Seek's premium variant
	Soap maker VVF scouts for personal care brands
	Satyam to hike authorised capital to Rs 160 cr
	Tetra Pak sees opportunity in nutrition products
	Source: The Hindu Business Line

	Mudra, Leo Burnett, JWT, Rediffusion shortlisted at New York Festival 2006
	Mudra bags Goel Premium TMT account
	TBWA India wins Hello FM
	Parveez Modak joins Bates Enterprise
	Guest Article: Mythili Chandrasekar: Is there a conflict brewing in your mind?
	Bhaskar Group launches ‘YO’ magazine for kids
	Source: Agency Faqs



	Zee Astitva Awards
	PR: In need of a makeover?
	Show time
	A market in waiting
	Source: Brand Line

	‘For a new school, a baby show is the best advertisement’
	Source: Indian Express

International News

	Yahoo signs mobile search advertising deal with go2
	Source: Hemscott

	Watchdog says crisp advert "misleading"
	Source: Reuters

	OfficeMax, DDB Unveil TV Offering
	Warehouse Chain Makes Selection
	Spivak Joins CCA as Creative Chief
	Brand Loyalty Strong Among Minorities
	Source: AD Week

	Brand Connections Buys Outdoor Ad Company SkiView
	Source: Media Week (US)

	Dunnhumby wins Tesco TV ad sales contract from Decaux
	Source: Media Week (UK)

	Campus Group to sell ads for e-textbooks
	Source: Bizjournals.com

	EBay auction site to pull illegal satellite dish ads
	Source: People's Daily Online

	Malaysia: 2006 First half of advertising spending hit RM2.2billion, same as 2005 level
	Source: OI magazine

	Zarkin Joins Iconix Brand Group
	Satellite Radio: Time To Merge the Brands?
	Trust for Brands Rising Among Hispanics, African Americans
	Source: Brand Week

	Wal-mart Has Something In-Store For Saatchi, Broader Agency Search Continues
	IAC Buys Majority Stake In CollegeHumor.com
	Source: Media Post

	AUSTRALIA: Judge finds sex ads false
	AUSTRALIA: ABC helps advertising company sell its stuff
	Source: Asia Media

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