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WPP.com director of strategy and CEO Mark Read said, "Our
clients are increasingly looking for ways to reach their customers
online, particularly the harder to reach young adult demographic,
and in-game advertising is of growing interest. WildTangent's strong
track record in game distribution and advertising makes them an
attractive partner for us and for our clients."
"We've been delivering leading edge online game campaigns
for the biggest brands for several years and we're pleased to be
recognised for our leadership in this space by WPP," said WildTangent
CEO and co-founder Alex St. John. "We've had a great relationship
with WPP and their agencies over the years and we're very excited
to establish a partnership to dramatically grow the in-game advertising
business together."
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