Indiantelevision.com Team

(16 August 2006 3:00 pm)

MUMBAI: McDonald's, flags of its latest in-store promotion for kids, 'Cars Happy Meal' in association with Disney Pixar's new animated movie 'Cars.'

Through August and upto 7 September 2006, all McDonald's outlets across Mumbai, Pune, Ahmedabad, Vadodara, Bangalore and Hyderabad will promote the 'Cars Happy Meal', where kids will get an opportunity to win a Mattel Cars - trailer truck daily and the Xbox 360 Microsoft gaming console as the bumper prize at the end of the promotion, informs an official release.

On purchasing a 'Cars Happy Meal' kids are entitled to a cars coupon from the happy meal box and can participate via an SMS of the six-digit code to 7007. Winners will be chosen randomly and announced daily at the McDonald's outlet. The Xbox 360 bumper prize, will be announced at the end of the promotion in September, adds the release.

McDonald's India, West and South MD and JV Partner, Amit Jatia said, "We wanted to further enhance the magic of this Disney movie 'Cars' and create the same enthusiasm in our restaurants. I am sure that our young customers will enjoy it."

What's more, an Xbox 360 Microsoft gaming console has been set up at all the stores to give children a virtual experience of burning rubber.