| MUMBAI: In October, the International Cricket Council (ICC)
will begin the process of selling the audio-visual rights for 18 ICC tournaments
starting from the second half of 2007 till the World Cup in 2015. A statement put forth
by the ICC informs that the period includes 18 ICC tournaments. There will be
two World Cups, in Asia in 2011 and in Australia and New Zealand in 2015. There
will also be at least three Champions Trophy tournaments. It will then focus on
selling the sponsorship rights. Media reports indicate
that the first two Twenty20 world championships to be held in South Africa (2007)
and England (2009), also feature among the events.
The current agreement with Global Cricket Corporation (a
News Corp subsidiary), which began in 2000, ends in March/April
2007 with the World Cup in the West Indies. GCC had sold the
India territory rights for ICC cricket to Sony Entertainment
Television India.
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