11 August 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 17




 

 Media, Advertising & Marketing Watch



 




 

DTL unveils local production 'Great Indian Wedding'
Discovery Networks India unveils 1st local production 'The Great Indian Wedding' to be aired on Discovery Travel & Living.

 
 

Cable and DTH locked in advertising war
Ad war between DTH service providers & cable TV operators has started. After Dish TV's ads, cable ops too have retaliated.

Sony to launch 'Man Mein...' on 18 Aug at 8 pm
The new one hour show 'Man Mein Hai Visshwas', produced by Creative Eye will be aired on Sony every Friday at 8 pm.

Trai meets broadcasters on CAS; channel MRPs to stay
Broadcast regulator Telecom Regulatory Authority of India firm on a la carte pricing of channels in CAS regime.

Percept aims to become a $ 1 billion company by 2010
Percept Holdings has some big plans up its sleeves. The company recently announced that it was aiming to become a $ 1 billion company by 2010.

Govt. reinforces ASCI code of self regulation in TVCs

New logo of Chhatrapati Shivaji Intl airport unveiled

Mauj Telecom launches mPremiere with 'KANK' content

Fair & Lovely to launch Twenty20 cricket tournament

Uttaranchal Tourism Board, BBC to promote tourism

Compaq Presario ties up with 'Kabhi Alvida Na Kehna'

Animax to sponsor World Cyber Games Asian Championship

DHL India bags DMA Leader award for OgilvyOne's ad

Henkel's Pril moves to TBWA\India

Omnicom Group Inc. acquires Rodgers Townsend

Tata Sky and Zee Turner haggle on price

TV Ratings
Top 10 Programmes (16/07/2006 to 22/07/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/07/2006 to 22/07/2006)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Govt plans to put a check on misleading ads
    		• ASCI code made compulsory for TV ads
    		• Flying billboards
    		• Goody, the painting tiger, bids good-bye
    		• CM Singh to head TCL's sales, marketing & services wings
    		• Cola controversy spills over to other brands
    		• Thomas Cook India to acquire Thailand biz
    Source: Economic Times
       
    		• ASCI code compulsory for TV ads
    		• Madison launches shopper marketing consultancy
    		• Godrej Lifespace to increase customer-centric initiatives
    Source: The Hindu Business line
       
    		• Champions Trophy on a strong wicket
    		• Online shopping catching on, says survey
    Source: Business Standard
     
    		• Why sportspersons fail to add zing to ads
    Source:Hindustan Times
       
    		• High Court orders removal of unauthorised hoardings
    		• Chhatrapati Shivaji airport gets new logo
    Source: Business Standard
    		• MPG launches sports marketing venture, Havas Sports, in India
    		• Madison, Law & Kenneth bag creative duties for Zandu Pharmaceuticals
    		• Recon Oil Industries on the look-out for creative agency for CocoCare
    		• Advertising Standards Council of India gets legal recognition
    		• Viewers get power of choice with Active STAR News on Tata Sky
    		• Guest Article: Alvin Saldanha: Advertising’s wardrobe malfunction
    		• Narendra Tripathi CEO of Jagran's FM venture
    		• NGC Network restructures its ad sales team
    Source: Agency Faqs
       
     
    		• UK : New DermaSalve ad objection reported to ASA
    Source: Fibre2fashion.com
       
    		• Cola ads, the next target
    		• I&B ministry adopts ASCI code for TV ads
    		• Cola giants get support from Ficci
    		• India spells big biz Ideas
    Source:Financial Express
     
    International News
    		• Publicis' Zenith unit buys digital ad agency Moxie
    		• Model Kate Moss makes big comeback in autumn ads
    Source: Reuters
       
    		• 4 Vie for Sony Ericsson Global Assignment
    		• Beirut Shop's 'Campaign for Hope'
    		• $40 Mil. Beck's to Ground Zero
    		• $250 Mil. Safeway Cuts Y&R From Pitch
    		• Omnicom Acquires Rodgers/Townsend
    Source: Ad Week
     
    		• GCap poaches Sigaloff from Channel 4
    		• Shea joins team behind Cube tv
    		• Wine firm to fund prime-time show for UKTV
    Source: Media Week (UK)
       
    		• Starwood Hires Atmosphere BBDO for Luxury Collection
    Source:DM News
    		• THAILAND: Thai opposition focuses on anti-graft fight in TV campaign
    Source: Asia Media
       
    		• Summit Doesn't, Media Shop Falls Amid Uncertain Kids' Ad Market
    		• Marketers Demand Audited Ad Figures From Online Publishers
    		• Major Marketers Call For Online Ad Audits
    		• YouTube Partners With Ad Networks
    Source: Media Post
     
    		• ESPN Brand to Be Tagged on All ABC Sports Content
    Source: Media Week (US)
       
    		• Top Brands Push for Audited Metrics
    Source: Brand Week
       
    		• Riley launches attack ad; Baxley quickly fires back
    Source: Mobile Register
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