Indiantelevision.com Team

(10 August 2006 5:00 pm)

MUMBAI: Mumbai's Chhatrapati Shivaji International Airport (CSIA) will now don a new identity, which is derived from the form of a peacock feather into which the acronym CSIA is woven seamlessly.

The endeavor was to find a symbol that was universally identified with India and create an identity based on India's rich heritage. The new brand logo captures three essential attributes:

1. Pride in India: The Peacock feather is a symbol universally identified with India and represents India's rich heritage. The vibrant colour palette has been chosen to reflect the spirit, energy and dynamism of Mumbai.
   
2. People and Service Focus: The humanistic form of the CSIA symbol has been deliberately created with fluid strokes that communicate warmth and caring.
   
3. Global Standards: GVK's commitment to making CSIA a global benchmark and an excellent experience for travelers.

Mumbai International Airport Pvt. Ltd. (MIAL) chairman GV Krishna Reddy said, "Our vision is to make Chhatrapati Shivaji International Airport a global benchmark and an excellent experience for travelers. We stand committed towards building an airport that Mumbai will be proud of."

"Providing CSIA an identity of its own, is a significant step towards showcasing it to the world. The new brand identity represents CSIA's Indian roots with a contemporary look and feel that matches the best of international standards," added MIAL managing director GV Sanjay Reddy.

The identity has been designed by the branding firm - Ray & Keshavan and will be rolled out in a phased manner across various aspects of user interfaces at the Chhatrapati Shivaji International Airport.