Television

Sony to launch 'Man Mein Hai Visshwas' on 18 Aug at 8 pm

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MUMBAI: Yet another new show from the Sony stable is all set to hit the airwaves from 18 August. The one hour show Man Mein Hai Visshwas, produced by Creative Eye will be aired every Friday at 8 pm. The slot was earlier occupied by Deal Ya No Deal.

Man Mein Hai Visshwas is about real life miracles evolved from man's unshakable faith. Each episode will showcase experiences of people whose lives have changed after they experienced incidents that can be described as nothing but miracles. The show will have Nitish Bharadwaj (of Mahabharat's Krishna fame) as the narrator of the show.

Sony Entertainment Television COO NP Singh said, "Man Mein Hai Visshwas is a combination of mythology, drama and reality that will carve a niche for itself in the prime time band. This show incorporates short stories that are real and based on intense faith and devotion people have on a deity or temple. This unique blend of realism and mythology we hope will capture the viewers' attention. The show in simple terms is all about unshakable faith that makes miracles happen."

Creative Eye director Dheeraj Kumar added, "With Nitish Bharadwaj playing the suthradhar for a show that blends mythology with real life, Man Mein Hai Visshwas will prove to be a very engaging show to watch out for amidst the saas - bahu sagas. It is also a subject that has never before been explored on television."

The show will also include real life experiences from renowned artists like Pandit Jasraj amongst others.

Sony will unleash a six week on-air campaign on its network channels to build reach and frequency for the show. The print ads will be launched on 18 August in all Hindi speaking markets to create awareness. Apart from this, radio and cable will also be used to build frequency across all FM stations and Vividh Bharti.

The channel is also planning an innovative ground activity to attract attention and create buzz closer to the launch day of Man Mein Hai Visshwas. What's more, sweets will also be distributed outside temples along with the pamphlets of the show details. Many shop fronts will sport the branding of the show along.

"We will also drive visibility for the show with branding at Ganapati Pandals across the city, which will be coupled with PR and communication activities that will help drive awareness and create buzz across the country. Apart from this, innovative on-air elements such as bugs, Aston bands and bumpers will be used to build frequency and visibility of promotion on the channel along with promotion across the SET network," said Sony senior vice president and programming head Anupama Mandloi.

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