20 April 2006 Newsletter Subscription Email this Page Volume 15 - Issue No: 41


Media, Advertising & Marketing Watch







 

Plus is all India 'star' in GECs, Sun shines too: IRS
Star Plus is the 2nd most watched channel in 2006 in the All India market, just behind DD1. Sun TV too makes its presence felt: IRS.
 
 

DLF Cup: Zee Sports ups coverage ante
Zee Sports has introduced special features to enhance cricket viewing experience for the on-going Abu Dhabi series.

Dentsu bags Rs 90 million Nitesh Estates account
Dentsu Communication, Bangalore, has won the creative and media duties of Nitesh Estates, the real estate arm of the Nitesh Group.

McDonald's new TVC promotes McChicken, McVeggie

Cable & Wireless-Octagon alliance for cricket world cup

Radio Mirchi launches in Hyderabad

'Dance Fever' comes on Star World this May

IIFA kicks off in Dubai on 14 June; Star Plus to t'cast

CNN Intl initiative looks at tech innovations of future

TV Ratings
Top 10 Programmes (02/04/2006 to 08/04/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/04/2006 to 08/04/2006)
Star Plus
DD1
Star One
Sun TV
Sahara One
Zee TV
Sony Entertainment
MAX
Gemini TV

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Today's Newsbreakers.......India
Godrej unveils new range of refrigerators
Emirates Air in deal to be FIFA partner
Global kids wear brand Whoopi to enter India
`Treat Bundles' from Pizza Hut
Costa Coffee plans to expand in India
Source:The Hindu Business Line
   
Indians on F1 track record
The importance of being traditional
Source:Economic Times
 
Click, click, who’s there?
Dealing with ‘click fraud’
Keep it short & simple
Source:Financial Express
Countdown to Goafest: Leo Burnett hopes ‘Pakya’ will do it at AAAI awards
RKSwamy/BBDO bags advertising duties for Shriram Transport Finance Company
Ex-Mediaturf employees form 'Interactive Avenues': Mediaturf adds new members
D&AD 2006: 8 Indian entries in D&AD Annual, but only one nomination
HT Music and Entertainment calls for a creative pitch
TBWA\INDIA strengthens western India operations; inducts senior people
Source:Agency Faqs
 
Wanted: Honesty, not hype
Cry, my beloved industry
Pricing power
A manager of icons
Source: Brand Line
International News
Niche Web networking sites chase MySpace ad dollars
Source: Reuters
   
BBC Enlists BBDO for U.S. News Intro
It's Official: Martin Wins $80 Mil. Discover
Source: Ad Week
 
THAILAND: First-quarter media spending slowed by political troubles
Source: Asia Media
 
SA online ad industry blooming
Source: Finance24
   
Anacom promotes Tariff Simulator with advertising campaign
Source:DM Europe
   
Ireland set to top ad league
Source:Unison.ie, Ireland
   
Asahi launches new UK advertising campaign
Source:The Publican,
ITV launches new advertising platform
Source: Digital Spy (UK)
   
Mag Sag Continues, Consumer Page Drop Mirrors B-to-B
Report: Mag Advertiser Sues Audit Bureau
MindShare's Goldstein Named AAAA Media Chair, Succeeds Jean Pool
Source: Media Post
   
Asda's financial push uses Carat online
Dennis to appoint advertising MD
Open Outdoor wins All Response Media work
Bill's right: the future of advertising is the internet
Source:Media Week (UK)
   
Motorola Rings Up Mariah Carey for Promotion
CEO of National Advertising Review Council to step down
Source:Brand Week
   
Germany Challenges Tobacco Advertising Ban
Source: EEMS
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