| MUMBAI:
Entertainment Network (India) Limited has launched its Radio Mirchi 95 FM radio
station in Hyderabad. The station went on-air at 6 am today, with the voice of
Southern superstar Chiranjeevi being the first voice on the station. Radio Mirchi 95 FM Hyderabad
is the 10th station of ENIL to start operations. Radio Mirchi 105 FM Jaipur and
Radio Mirchi 93.3 FM Bangalore went on air on 17 April, making them the first
private FM radio stations to go on-air under the Phase II of radio privatization.
In the Phase II bidding process, over 250 frequencies across 90 cities
were successfully auctioned in a process that lasted 5 weeks in January and February
2006. ENIL was successful in winning 25 licenses in addition to the 7 stations
it already operates. Speaking on the occasion,
ENIL MD & CEO A P Parigi said that with these back to back launches, ENIL
had managed to demonstrate its project management capabilities. He added that
in all three stations detailed market research was carried out to provide inputs
to programming - so that the station reflected the tastes and aspirations of each
city. Under the Phase II rules, radio stations are permitted to commence broadcasting
by way of interim transmission facilities in Mumbai, Delhi, Kolkata, Chennai,
Bangalore, Hyderabad and Jaipur. | 
