Television

Plus is all India 'star' in GECs, while Sun shines brightest among regional channels: IRS 2006

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/23/Star%20Plus.jpg?itok=cqMtzyJD

MUMBAI: While in the regional space, Star Plus has managed to rise up on the charts more than any other Hindi general entertainment channel (GEC) in the last five years; the story is no different as far as the Top 10 television channels in the country are concerned.

Since 2000, Star's flagship channel has managed to topple DD2/Metro, Sony, Zee TV and Zee Cinema to claim the second position with a viewership share of nine per cent in 2006. DD1 (National Network) has maintained its top position over the years.

DD1's viewership in the Top 10 TV channels in the All India market in 2006 is 27.4 per cent as compared to its share of 43.2 per cent in 2000 according to the findings of IRS Round I done by Hansa Research and Media Research Users Council (MRUC). Going by these numbers, DD1 viewership on an all India basis has dropped by almost half in the last five years.

DD2/Metro, which was second in line in 2000 with a share of 11 per cent has completely gone off the Top 10 television channels list in 2006.

Sony Entertainment Television, on the other hand, which was the number three channel in 2000 with a viewership share of 9.4 per cent, has fallen to the seventh position in 2006 and currently has a share of 4.6 per cent. Rival channel Zee TV saw an even steeper fall over the years, but all the same has maintained its place in the Top 10 television channels list. From its third position in 2000 with a share of 9.2 per cent, Zee TV lost 5.6 per cent share to other channels and fell straight to the tenth position this year with a share of 3.6 per cent.

The reason for the drop in Sony and Zee's channel shares, which were the third and fourth best viewed channels after the national channels in 2000, could be because of the change in the program genre of these channels. Both channels focused more on music shows and game shows to garner viewership, reasons Hansa Research marketing and client servicing India head V Sudarshan.

Going by the data thrown up, the fact remains that viewers are still hooked to the soaps and serials, which is clearly indicated by Star Plus viewership numbers, predominantly garnered by the 'K' serials. However, now both Sony and Zee have a robust line up of dramas like Thodi Khushi Thode Gham, Aisa Desh Hai Mera, Saath Phere and Jabb Love Hua in the primetime. Hence it remains to be seen whether the channels' popularity soars on the charts riding on these shows. Zee TV's Saath Phere, for one, has been consistently delivering for the channel in terms of ratings.

While three channels from the Top 10 All India list have disappeared from the charts in 2006, three other channels have made their entry. DD2/Metro (second position), Star Sports (seventh position) and DD10 Marathi (eighth position), which were on the charts in 2000 seem to have made way for DD News (third position), Aaj Tak (fourth position) and Sun TV (fifth position) in 2006.

One of the interesting trend that is seen in the current Top 10 and the Top 10 five years back is that in 2000, no news channel made its way to the Top 10 list. Whereas in 2006, DD News and Aaj Tak have been featured.

"This explains a very big phenomenon, that there are possibilities that these news channels are now eating into the share of the print medium, and it could be that people are now preferring to tune rather than turn, for their news requirement. Viewers are interested in current news, and not yesterday's news and this also reiterates the fact, why magazine readership has come down so dramatically over the period," said Sudarshan.

One channel that has maintained a consistent performance on the charts since 2000 is Zee Cinema. In term of viewership share, the channel has dropped only marginally from 6 per cent in 2000 to 5.3 per cent in 2006 and is now placed in the sixth position as opposed to its fifth position in 2000.

Among the regional channels, apart from Sun TV, that have made a mark in the Top 10 channels in the All India market in 2006, are ETV (4.4 per cent) and Gemini TV (4.1 per cent) in the eighth and ninth position respectively.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/ZMCL.jpg?itok=tztHeWVf
Zee Media to seek shareholder nod to demerge DNA print business

MUMBAI: Print and TV news. For some that would make for a heady combination. But, not for the Essel group-promoted Zee Media Corp Ltd (ZMCL) which runs the Zee News channels as well as the newspaper DNA through a clutch of unlisted subsidiaries. DNA has a print edition in Mumbai and has launched in...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/BARC-Dil%20Bole%20Oberoi.jpg?itok=-FGXNpmK
Five TV shows that impressed in week 7 of BARC

MUMBAI: Indian TV audience is like the spectators who took part in deciding the fate of a gladiator who lost a duel in the infamous Roman games encouraged by many a Ceaser. Thumbs down meant death; thumbs up meant the vanquished could live on – to entertain them another day.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/27/Bakish-brad-800x800.jpg?itok=ARUPeulF
Viacom announces leadership transition at Paramount Pictures, CEO Brad Grey to step down

MUMBAI: Viacom Inc. has announced that Brad Grey will step down from his role as chairman and chief executive officer of Paramount Pictures. The company is commencing a comprehensive search to identify a successor, and Grey will remain at Paramount for a period to support the transition.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/ceo-uday_1.jpg?itok=8vKqyGy5
Conviction comes from the society & your country, says Star India's Uday Shankar, E&Y's 'Entrepreneurial CEO' award-winner

MUMBAI: "The conviction comes from the society, the world and the country you live in," Star India chairman and CEO Uday Shankar said on winning the "Entrepreneurial CEO' award of the year 2016 by EY, the consulting firm formerly known as Ernst & Young.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/supriya-sahu-Tan%20Boon%20Siong-800x800.jpg?itok=FWFh7bOd
Doordarshan employs German innovator for upgrading news studios

MUMBAI: India’s largest broadcast operation, Doordarshan (DD) reaches around 92% of the population and 81% of its territory. Government-funded, it is also the largest terrestrial network in the world, and among the largest in terms of studios and transmitters with more than 90 studios and relay...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/bedi_singh-Susan-Panuccio_0.jpg?itok=vhZlSjn5
Bedi, old-time Murdoch hand, departs News Corp

MUMBAI: News Corp has announced that Mr. Bedi A. Singh will be departing as the chief financial officer effective 1 March. Susan Panuccio, currently the chief financial officer of News Corp Australia, will become the new CFO.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/25/Untitled-1.jpg?itok=xAXnlxcy
Big Ganga shows now available on ZEEL's OZee

MUMBAI: Nowadays, a marketing strategy simply wouldn't help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence. Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/mn%3D%20%281%29.jpg?itok=62l960iv
MN+ to air its Oscar special property 'The Academy Club'

MUMBAI: MN+ is all geared up to air their Oscar special property The Academy Club that will leave the movie lover ecstatic with cinematic brilliance. The channel will air this property on 25 and 26 February, throughout the day.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nexa-P1-Powerboat_1.jpg?itok=Ada8vEtF
Sony Pix & ESPN to telecast Global Powerboat Racing live from 3-5 March

MUMBAI: Nexa P1 Powerboat, Indian Grand Prix of the Seas, will be telecast live globally and promises to deliver the most comprehensive coverage in the history of powerboating. Seeding a global sport from India, the Nexa P1 Powerboat, Indian Grand Prix of the Seas, will set a global benchmark for...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories