16 March 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 66



 

 Adex Analysis






Petroleum Jelly advertising on TV up 172%
‘Vaseline White Petroleum Jelly’ brand rules Television in 2004; Ponds India tops advertising

Media, Advertising & Marketing Watch
Starcom MediaVest releases predictions report
Starcom MediaVest Group (SMG) has compiled a predictions report on the future of advertising and consumer contact from SMG experts titled - The NEXT Report.

Rediffusion, Giannetti & JWT win at the ECO India
The first prize was bagged by Surojit Sen from Rediffusion DYR, Delhi.The second position went to Sameer S. Murudkar from Vyas Giannetti Creative, and the third position was PSA created by Bhavna Gupta and Sonia Bhatnagar from JWT, Delhi.

Mindshare awarded 'Global Agency of the Year 2004'
MindShare has been awarded the prestigious title of Global Media Agency of the Year by Advertising Age magazine for an unprecedented second consecutive year.

ESS' 'Harsha Ki Khoj' ends with Narasimhan
ESPN Star Sports had rolled out Closeup Dream Job - Harsha Ki Khoj contest to identify a presenter. And the winner Anand Narasimhan who will be joining the elite group of presenters and commentators on the network.

Guest Speak
A billion business names clash on e-commerce
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (20 February 2005 to 26 February 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20 February 2005 to 26 February 2005)
Star Plus
Sony Entertainment
Sun TV
Gemini
Zee TV

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Today's Newsbreakers.......India
Ravina Kohli, WPP in TV content talks
Top ECO award for Rediff spot
Source:Business Standard
 
ECO India awards
A sporting chance for Dream Job
Linterland presents paper at media forum
Source:The Hindu Business Line
   
Spotlight on ads
Source:The Hindu
   
Mirchi KAAN Awards, a Tribute to Creativity
Source:India Infoline.com,
Lowe launches Zee's DishTV, with passion
Rival media groups lay siege to the Old Lady of Boribunder
Abby 2005 Countdown: Clients make the difference for Leo Burnett
Abby 2005 Countdown: Nominations galore from Ambience Publicis
Most English publications slip in IRS Round 1, 2005
Vyas Giannetti Creative scores a double whammy
Source:Agency Faqs
 
   
World of mouth: Work for food
Source:Economic Times
International News
Comcast-TiVo Tap Into 'Potentially Huge' Ad Market
  Source:Forbes
   
BBDO Gets Mitsubishi Deal With Eye To Japanese Roots
  Source:yahoo
   
Martha Stewart Living Omnimedia is predicting a second-quarter ad revival
  Source:MENAFN
   
2nd Top Media Exec to Leave IPG
AmEx Unit Taps Pile to Lead $55 Mil. Review
$75 Mil. EarthLink Account Shifts to MediaVest
McCann, Major Leagues Focus on Fans
  Source: Ad Week
   
Alcohol and sex link ban for ads
  Source:BBC News, UK
   
Advertisers unite for European obesity challenge
Beefeater signs Toonattik branding deal
Carat loses marketing boss
  Source: Media Week (UK)
AOL Signs On As Year-Long Sponsor of Discovery Channel's 20th Anniversary
Expo TV Takes Branded Content To New Extreme: All Brands, All The Time
Business Press Prep New Edit/Ad Ethics
ELLEgirl To Offer Promos Via Camera Phone
'American Idol' Is Never Idle, Embraces Instant Messaging
  Source: Media Post
   
Earthlink Shifts $70 Mil. Account to MediaVest
  Source:Media Week (US)
   
Interpublic says will defend GM ad account
  Source:Reuters
   
PNC Banks On $30M Campaign
MLB Swings New Deal With MobiTV
  Source:Brand Week
   
MSN to challenge Google, Yahoo ads
  Source:CNET News.com
   
Clear Channel settles lawsuit on trademark
  Source:MySanAntonio.com
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