"'Agencies today are only valued for their creative; all the rest has stagnated'
Interview with McCann Erickson president Santosh Desai

Media, Advertising & Marketing Watch
Elder Pharma consolidates its brands with TME
After the recent acquisition of Arvind Brands, TME has this time round bagged the media duties for the cosmetics-pharma major Elder Pharmaceuticals. The Rs 2 billion+ company has estimated its overall media spend size at Rs 200 million.

Coca-Cola's back in action with Ash and cash
After a long sabatical Coca-Cola India is back this summer with one of the biggest consumer promotions in the soft drinks category, Titled 'Thanda Aish-Cash'

Sony bids $40 mn for Indo-Pak series
SET has made a composite bid of $40 million to get the satellite TV telecast rights of the upcoming India-Pakistan cricket series.

Sahara targets May launch for Bengali news channel
The Bengali regional news channel space is getting crowded and how. Close on the heels of Rathikant Basu's Tara Bangla morphing from an entertainment channel into a news channel, the Sahara Group is is all set make an entry into this space.

Guest Speak
A New Lingo Calls for a New World Order
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (13 February 2005 to 19 February 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13 February 2005 to 19 February 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Gemini
MAX

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Source: www.indiantelevision.com