6 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 18
Executive Dossier













'A few media agencies in the fray are in this desperate volume building at any cost game'
Interview with Mediaedge:cia Asia Pacific chairman and CEO Andre Nair

Media, Advertising & Marketing Watch
SSC&B Lintas adorns a new corporate identity
After the recent re-vamp of its Delhi arm, SSC&B Lintas has adopted a new corporate identity. This move comes in keeping with the endeavour of being a world class agency providing internationally acceptable communications product.

Contests2win launches 'Media2win'
 Contests2win India has launched a 100 per cent owned new business titled Media2win, which is positioned as India’s first Internet and wireless media buying and planning specialist.

Alia creates 'kundalis' for major brands

XLRI's marketing fete garners over 4000 respondents

Hungama TV supports MSSA for school children

Guest Speak
The Day The Old Telephony Died
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (19 December 2004 to 25 December 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19 December 2004 to 25 December 2004)
Star Plus
MAX
Sony Entertainment
Sun TV
Gemini TV
Eenadu TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
SABe TV, Sony near brand deal
Source:Business Standard
   
Adidas introduces tennis shoe Barricade-III
Source: Economic Times
   
   
For consumer connect
Brand myopia
Source:Catalyst
Sujit D’Souza to take over as VP (North & East), Carat
TCL India scouting for agency with Rs 50 cr ad-budget
Bajaj Auto to call for media pitch in Feb
Source:Agency Faqs
   
   
Publisher fined Rs 16 lakh for using 'Time' name
Source:Rediff
   
Adidas launches top-of-the-line tennis shoes in India
Source: The Hindu Business Line
International News
Aegis trims 2005 global ad spend forecast
  Source:Financial Times
   
Europe takes aim at junk food ads
  Source: IHT
   
WPP Group's Axelrod Heads to eBay
$60 Mil. Payless Business Goes Into Play
Lee Ascends Amid Executive Shuffle at Coke
  Source: Ad Week
   
Law Firms to Be Allowed to Air Radio Commercials
  Source: The Korea Times
   
Super Bowl XXXIX continues to attract advertisers
  Source: www.sportsbusinessnews.com
   
Banner Ads Still Popular In Europe
  Source: Boost Marketing, UK
Media Deal-Making Returns To Pre-Crash Levels, Portends Strong '05
Fox Signs With DoubleClick
Carat Issues Final '04 Ad Estimates, Remains Cautious For '05
OMD Establishes Emerging Platforms Department
  Source:Media Post
   
ABC, ESPN Reject Three Anheuser-Busch Ads-Source
  Source: Reuters
   
Network stars urge bosses to kick in concert ad cash
  Source: The Australian
   
Digital media issues for the advertising market
  Source; Datamonitor
   
Cornwall boasts assets with TV adt
Vodafone ad boss to head online industry body
  Source: Media Week (UK)
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