24 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 30
Executive Dossier













'POP works best when used with other mediums but it has to be cohesive'
Interview with Point of Purchase Advertising International UK & Ireland director general Martin Kingdon.

Interview
'Today, visual merchandising is not understood in India'
Interview with Author and lecturer Martin M Pegler.

Media, Advertising & Marketing Watch
History picks Contest2win for 'Secret Agents'
History Channel's Secret Agents, which delivers stories of espionage, has tied up with Contests2win.com to devise a unique and interactive web based spy game for the programme. The series airs at 11 pm every weekday.

POP: Can visual merchandising lead the way?

Monster's panel to forecast trends in the HR industry

Indiatimes' Madan joins Mauj as AVP biz development

Yahoo! India announces strategic appointments

Guest Speak
Global Internet Branding Of High-Tech Enterprises
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (2 January 2005 to 8 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (2 January 2005 to 8 January 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Gemini TV
Zee TV

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Today's Newsbreakers.......India
IT, Ites account for 44% of total job ads: Assocham
Asian Paints sues two Delhi companies charging violation of trademark, copyright
Source:Financial Express
   
Media buyers gear up for Indo-Pak series
  Source: Times of India
   
Netas undertake hi-tech campaign in Bihar
Source:newkerala.com
   
IT & ITES accounts for 44% of total job ads: Assocham
Source:Economic Times
Bates' 141 Worldwide wins STAR News account
Enterprise wins TimesJobs.com & TimesMatri.com; also pockets AIWA
Pop went the advertising at POP Asia 2005
Eleventh edition on the cards from Lokmat
Rajkot is the next destination for Divya Bhaskar
Source:Agency Faqs
   
   
CBSE wants schools to avoid ad wars
Source:Business Standard
   
International News
Advertising to reverse decline in 2005
  Source: The Scotsman
   
Publicis, Vivendi Borrow in Europe's Biggest Week Since May
  Source:Bloomberg
   
Advertisers Toning Down Super Bowl Spots
  Source: AP via ABCNEWS.com
   
Benz Moves $30 Mil. Within Omnicom
Ogilvy Casts Delta in a 'Good' Light
American Legacy CMO Cullen Resigns
  Source: Ad Week
   
Israeli startup launches rich media revolution
  Source:www.israel21c.org
Wall Street: Ad Share Shift 'Faster Than We Realized,' Print, TV Budgets Move To Cable, Online
Dell Computer Heaviest Q4 Web Advertiser
B-to-B Ad Market Turns Corner, Nudges Up Near Year-End
  Source: Media Post
   
Desmond faces 'Star' wars as ad empire fights back
Mark Wnek On Advertising
  Source;Independent
   
Vintners, anti-drinking groups toast advertising compromise
 

Source: Houston Chronicle

   
Church slams ‘blasphemous’ car ad campaign
  Source: Daily Times
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