Yahoo! India announces strategic appointments

MUMBAI: After a profitable 2004, Yahoo! India has announced some strategic appointments, the first being of Vishal Maheshwari, who will head Yahoo! India Mobile.

Yahoo! India country manager Neville Taraporewalla also announced two new positions to lend strategic direction to Yahoo! India search and online media sales. Rishi Behal was promoted as director-strategic alliances and search, while Pearl Uppal will head the national sales function of Yahoo! India as sales director.



Announcing the new appointments, Taraporewalla said, "Yahoo! India has seen an aggressive growth rate in the last couple of years and this goes beyond just increase in online advertising revenues. Our mobile content business is also on the rise besides we see a great potential in the search business. The new appointments signify our continued investment in people, resources and technology in India and also throws light on Yahoo's trust in local talent to power its business. The most crucial resource for Yahoo! is its people."



Maheshwari, who has been appointed to provide renewed strategic direction to the mobile business, was formerly head of customer asset management at BPL Mobile Communications and will now use his expertise across various sectors like Telecom, Financial Services and FMCG industry to strengthen Yahoo! India's Mobile business. He will report to Taraporewalla.



Seeing the growing potential of the search business in India, Behal, formerly regional manager- sales has been promoted to head the strategic alliances and search function for Yahoo! India. In his new position, Behal will be responsible for adapting search for Y! India and plan its road map for success in India like in many other countries. He would also specifically work with Yahoo! India's long term alliance partners to ensure better strategic relationships as well as bringing in larger relationships in the field of health, travel and gaming besides other areas.

Uppal, on the other hand, will now spearhead the national sales function of the company as sales director and will be responsible for increasing the online advertising client base of Yahoo! India and maintaining Yahoo! India's leadership space in the domain. Uppal will head the sales business unit which includes sales production and ad operations.

Both Behal and Uppal will report to Taraporewalla.

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories