12 January 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 22
Adex Analysis













Domestic airlines advt. on TV registers 183% rise
Domestic Airlines advertising on television registers 183% rise in 2004 compared to 2003.

Media, Advertising & Marketing Watch
Percept, Aegis launch OOH agency Posterscope India
The Percept Group yesterday announced the launch of Posterscope India through a joint venture with UK's Aegis Group Plc, which is the world's leading OOH planning and buying company Posterscope Worldwide.

Sony's 'Dance Dance' to 'move' the nation
 The first big offering from the Sony stable in 2005, Dance Dance is all set to hit the tube on 14 January. The marketing proposition for the show clearly deals with the theme of the dance frenzy hitting the nation.

Reliance Webworld enables Jassi to talk to fans

CII’s brand finale attracts over 150 entries

Emerging India awards, entry date extended

Guest Speak
Global Branding Is So Easy With Global Trademark
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (26 December 2004 to 1 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26 December 2004 to 1 January 2005)
Star Plus
Sony Entertainment
Sun TV
Zee TV
ESPN
DD1

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
TBWA named global agency network of '04
Aegis Group picks up 51% in Percept Out Of Home
It's time for ad industry to sing a jingle
Making a direct hit
Say hello to creative outsourcing
Licenced to thrill
Source:Economic Times
   
   
In-film brand promos: to use or not to use?
Source:Financial Express
   
Percept group to re-enter market research
Source: Business Standard
Partha Ghosh calls it a day at The Media Edge
Hungama adds three more to its team
TBWA Worldwide named 2004 Global Agency Network by Advertising Age
Aegis Group's Posterscope enters the Indian market
Source:Agency Faqs
   
   
Percept, Aegis Group launch out-of-home media service arm
Tata Teleservices appeals to tribunal on `Walky' ads
Source: The Hindu Business Line
   
US issues 'wanted' ads in Pak
Source:Times of India
International News
DDB Worldwide named Global Agency of the Year by Adweek
  Source:Strategiy
   
Havas, Intel Part Ways
Bally Fitness Seeks CMO
Mitsubishi Motors Looks at 6 Shops
Perdue Finalizing Hispanic Agency Search
Miami Agencies Compete for Poultry Business
  Source: Ad Week
   
FTC moves to stop Internet advertising for X-rated spammers
  Source:AP via San Francisco Chronicle
   
Israel : Broadcasts, appointments, scholarships and advertisements
  Source: Haaretz
   
Apple ad agency wins Adweek kudos
  Source:Macworld UK
Mags Post Strongest Year Since '01 Crash, Ad Pages Climb 4%
Pay-Per-Download Sites Mull Ads
Craigslist Considers Fee For Realty Listings
  Source:Media Post
   
Thurman, Gordon, Sharapova Tagged for TAG
  Source: Brand week
   
Ad Firms Are Cranking Up Copy For New Airfare Wars
  Source:New York Post
   
Stallone's mother lands TV spot
  Source: Tonight South Africa
   
Sky signs Las Vegas sponsor deal
Labour unveils outdoor election campaign
Non-League Paper secures football rights deal
Auditors investigate payments to agencies by TV sales house
MediaCom Scotland unveils three business wins
  Source;Media Week (UK)
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