Domestic airlines
advt. on TV registers 183% rise
(12 January, 2005)
Key
Findings:
183
per cent rise in Domestic Airlines Advertising on Television in
2004 (i.e. Jan-Dec '04) compared to 2003.
Q3
shows the maximum Airlines advertising across 2003-2004 on Television.
Domestic
Airlines shows highest advertising in 2002 across the years (2000-2003)
on TV.
'Indian Airlines' rules advertising on Television in 2004 (i.e
Jan-DEC '04).
This
week, AdEx India looks at Domestic Airlines. First, let's look
at the Airlines advertising on Television in 2003 and 2004.
183
per cent rise in Airlines advertising on Television in 2004 compared
to 2003.
Now, let's look at the advertising pattern of Airlines in 2003 and
2004 on Television.
Maximum
Airlines advertising in third quarter across 2003-2004 on Television.
Let's look at the advertising spends of Domestic Airlines in 2003
compared to the past years.
Airlines
advertising show highest advertising in 2002 across the years (2000-2003)
on Television.
Lastly,
let's look at the advertisers that top Airlines advertising on Television
in 2004.
Indian
Airlines rules advertising (with 96 per cent of the advertising
share) whereas Deccan Aviation (with 4 per cent of the share)
stands at the second position.
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
