MAM

Reliance Webworld enables Sony's Jassi to talk to fans across 13 cities

MUMBAI: The hype created around Sony's Jassi Jaissi Koi Nahin contest called 'forgive or revenge,' which was a contest promoted via short code 2525; was essentially to build interactivity around the show and recreate the buzz and excitement around the current plot. That being, whether Armaan Suri should be forgiven or be avenged by Jassi.

 

 

Over the weeks loads of fans across the nation visited Reliance WebWorld centres all over India to leave a video message for the television icon Jassi guiding her to make her final decision. Viewers sent their message via SMS and the Internet as well. Viewers could also tune in to Red FM in Mumbai, Delhi & Kolkata with their advice for Jassi. The best messages were selected by Red FM and played out across all their stations. The lucky winners were today treated to an exclusive tete a tete with Jassi herself via a video conference connecting 13 cities organised by Reliance WebWorld in Mumbai.

Reliance WebWorld received a total of 600 video messages whereas setindia.com garnered a total 10539 messages of which 43 per cent, that is 4572 messages said that Jassi should forgive Armaan and 56 per cent i.e. 5967 messages wanted Jassi to avenge Armaan. A total of 26676 responses via SMS were also received of which 16852 said Jassi should take revenge and 5037 said that Jassi should forgive Armaan.

In tandem with the public verdict, Jassi now is all set to get into pay back mode.

 

 

Speaking on this unique initiative SET VP marketing and communications Tushar Shah said, " Jassi has always interacted with her fans and sought their advice and guidance at crucial points in her life. For this unique 'forgive or revenge' promotion we are happy to have partnered with Reliance WebWorld who made it possible to take Jassi across 13 cities using their high-end video conferencing facility."

Reliance WebWorld marketing head Sunil Buch said, " Jassi seeking advise via video messages from her fans is the beginning of a revolution in the way events will be conducted in the future. We at Reliance WebWorld have and will always provide Broadband solutions that touch and impact lives of Indians. It was also a great move from Sony to weave Broadband technology to interact with their viewers and we shall have more of these to come."

 

 

Sony has consistently come up with innovative and unique promotions that impact their shows. This must be therefore one of the primary reasons for the channels shows becoming talking points irrespective of their performance.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Bathsense_Rajkumar_Rao.jpg?itok=ir0POp1D
Bathsense launches new campaign with Rajkumar Rao

Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Hardik_Pandya_Gillette.jpg?itok=UdP_6s_T
Gillette launches new MACH3 START with Hardik Pandya

Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Reliance_Jewels.jpg?itok=BJLS-_VV
Reliance Jewels launches digital campaign for Diwali

With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper. In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/18/Barbie_800.jpg?itok=upoxNyR9
Barbie's new campaign says 'You can be anything'

The iconic doll brand from the house of Mattel - Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Foodpanda.jpg?itok=yKaa5k_Z
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Amazon_Echo.jpg?itok=QN1qoBs_
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/Ajmal_Perfumes.jpg?itok=texd-a7j
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/17/KFC_800.jpg?itok=-PI1xbA_
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/16/kosh.jpg?itok=QxXcsMbN
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories