18 February 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 48
Media, Advertising & Marketing Watch





 

Brand Darwinism in a changing landscape: CII Brand Summit
CII Brand Summit in Chennai addresses brands that have gone beyond business platforms & become symbols of our times.

From Manikchand to Swarup Filmfare awards
The Swarup Group of Industries owned by Guru Swarup Srivastava has replaced "gutka" baron Rasiklal Manikchand Dhariwal as the title sponsor for India's oldest and most established film awards event.

Anupriya Acharya to head The Media Edge
The Media Edge (TME) will see a change of leadership from 1 March, 2005. Anupriya Acharya will join TME as president, taking over from Divya Gupta who has been heading TME since its inception in 1999.

Sushma Jhaveri to head Synovate's media research

IOA study to track effectiveness of advt., marketing

K'taka film body restricts non-Kannada films ad space

Indiagames creates mobile content for 'Mask' sequel

Guest Speak
Corporate Image Mythology
 NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (30 January 2005 to 5 January 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (30 January 2005 to 05 February 2005)
Star Plus
Sony Entertainment
Sun TV
Zee Cinema
Zee TV
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
Pester power brings more advertisers to kids' channels
Nokia is CII Brand of the Year
Synovate India forays into media research
`Focus on what lies beneath consumer behaviour'
`Meshing brand with business strategy is key to success'
`Brands can connect with consumers in new ways'
Source:The Hindu Business Line
   
Whirlpool signs Kajol, Ajay Devgan
Source:Business Standard
 
   
Whirlpool signs Kajol, Ajay Devgan
Synovate to operate in India
Brand positioning is important
Source:Economic Times
   
Filmfare Awards get new sponsor
Source:Times of India
CII Brand Summit: Nokia upstages Titan to become Brand of the Year
CII Brand Summit: 'Being a jerk is better than having no personality at all'
Interface Communications bags Shoprite’s communication account
Get ready for a few thrillers from Sony Pictures this year
Bhaskar Group goes all out to involve readers
Source:Agency Faqs
   
   
Mahesh Bhatt sees red in Black ad
  Source:Hindustan Times
   
‘Follow the master(card) in brand building’
Source:Financial Express
   
MCD to give bidders ad, maintenance rights for subways
  Source:Indian Express
International News
Web executive sees online video ads taking off
  Source:Reuters
   
Small print's high costs in Spanish ad scam
  Source: Times Online
   
Schwab Meets With Shops on $100 Mil. Account
Summations Begin in ONDCP Trial
3 Advance in Payless Review
Ex-Saatchi General Mills Team in Talks With IPG
Hip West Coast Shoemaker Shopping for Agency
Macy's Seeks Hispanic Agency
GM Campaign Not Print "Only"
  Source: Ad Week
   
ArtReview sign up B Media for ad sales
Sci-Fi Channel in Evil tie-in
Total Media Charities seals £3.6m worth of new business
  Source:Media Week (UK)
SINGAPORE: Two bust enhancement ads barred
  Source: Asia Media
   
Traditional advertisers to increase online spending by 20% in 2005
MultiSphere launched for high visibility advertising in the region
  Source:Strategiy, United Arab Emirates
   
Nielsen: High-Income Households Spending More Time And Money Online
National Papers Get Weak '05 Start, Times Calls February 'Challenging'
KSL Strikes Deal: Goosen To Pitch Goose, With Or Without A Wedge
  Source:Mediapost.com
   
SMS Advertising Hits the Streets
  Source:engadget
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