KFCC justifies its latest diktat by saying that this measure will end the disparity between producers who are well off and can spend huge amounts on ad space and producers who have financial constraints and can afford to place only smaller ads or no ads at all.

In an earlier decision by KFCC, ban was imposed on non-Kannada films, initially of twelve weeks, which was later curtailed to seven weeks and then further reduced to three weeks and ultimately fizzled out, after threats from the film industry across India.