Anupriya Acharya to head The Media Edge, Gupta heads overseas

MUMBAI: The Media Edge (TME) will see a change of leadership from 1 March, 2005. Anupriya Acharya will join TME as president, taking over from Divya Gupta who has been heading TME since its inception in 1999.

Gupta will be relocating out of India on an international assignment.

Acharya joins TME from Group M where she set up M Consult, Group M's foray into marketing communications consultancy.

Having led TME since its inception, Gupta has provided consistently effective leadership for the agency's growth. Under her stewardship, TME has grown to be one of the largest, most professional and well-respected media houses in India.

Gupta will be with TME for the time needed to ensure a smooth handover to Anupriya, the company has stated.

Acharya was with Mindshare Fulcrum from 2000 to 2004 and brings with her significant experience in strategic planning and buying.