23 September 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 45









Adex Analysis













Edible oil ad spends up 23% in Q2 '04
AdEx analysis shows that edible oil ad spends grew nearly 23 per cent in the second quarter of 2004 compared to 2003.

Media, Advertising & Marketing Watch
'Less is more' for [V]'s 'Super Singer' promo
Barring customary print, on-ground campaigns, Star's music arm takes it slow on the promotions front for its talent hunt.


Rasna launches new drink on Rotary's rath yatra
Rasna, which roped in Karisma Kapoor earlier this year as their brand ambassador, has joined hands with Rotary International to celebrate the club's 100 years of existence.

DBS starts Delhi op'ns with Kapoor as biz director
Digital Branding Solutions, a division of Mudra Communications today announced the appointment of Neeraj Kapoor as head of Delhi Operations. His appointment marks the roll out of DBS' Delhi operations.

Dabur Foods launches Nature’s Best

Madison PR on an account winning spree

Alcatel adds new dimension to mobile phone

Leo Burnett US' work recognised with exhibit

Maori TV triumphs at Promax & BDA ANZ 2004

US Internet ad revenues show an upward trend

TV Ratings
Top 10 Programmes (5 September 2004 to 11 September 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (5 September 2004 to 11 September 2004)
Star Plus
MAX
ESPN
Star Sports
Sun TV
Sony Entertainment
DD1
Source: www.indiantelevision.com

Today's Newsbreakers.......India
Ad Club Contest
Inspired!
The power of brand imagery
Source:Catalyst
   
Faber India launches promo in Kerala market
SVIL launches sandal beauty enhancers
Source:The Hindu Business Line
   
 
Delta Goodrem joins Beyonce and Pink as the 'Pepsi Divas'!:

Source:newkerala.com
Mudra's Digital Branding Solutions starts Delhi operations
STAR News to launch general news and business channels in English
Bangalore-bound McDonald's moves beyond restaurants
Source:Agency Faqs
 
Dabhol: Progress On New Sponsor
Source:Financial Express
   
Corporates vie for mass appeal at Ganesh pandals
Source:Times of India
International News
ITV to fight back against ad revenue shortfall
  Source: Guardian
   
Advertisers Might Cut and Run
  Source:New York Post
   
Oprah's Car Giveaway Not Totally 'Free'
  Source: Chicago Sun-Times
   
Site Promises to Read Want-Ads for You
  Source: CNET News.com
   
Growth of Wal-Mart Bad News for Papers
  Source: Chicago Tribune
Paramount Talks to 3 Agencies About Media Account
Gateway to Name Crispin, Carat for $40 Mil. Business
Weight Watchers to Hear From 7 Shops
  Source: Ad Week
   
Google wins keyword advertising case in Germany
  Source: OUT-LAW.COM
   
Advertising's impact in NYC: study
  Source:Crains NY
   
DaimlerChrysler's Diversity Supplier Development Department Receives Award from the American Advertising Federation
  Source: www.investors.com

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