Key Findings:

• Edible oil advertising spends shows a growth of nearly 23 per cent in the second quarter in the year 2004 compared to year 2003.
• Edible oil advertising spends shows a growth in the festival season across the years 2000-2003.
• Adani Wilmar Limited was the top spender for the edible oil category in the year 2003

Here, edible oil advertising shows a growth in the festival season (i.e fourth quarter) on television across the years 2000-2003.

Now, let's look at the edible oil advertising in the first and second quarter of the year 2004 compared to the same period of 2003.

Here, the graph shows that there is a growth of 23 per cent in the second quarter of year 2004 compared to the second quarter of year 2003 whereas a dip of 40 per cent in the first quarter of year 2004 compared to the same period of year 2003.

Now, let's look at the advertisers that dominated edible oil category on television in the year 2003.

The table shows that Adani Wilmar Limited tops the edible oil category of advertisers with Fortune Edible Oil Range and Fortune Refined Soyabean Oil over the market in the year 2003. Kaleesuwari Refinery Ltd. gets the second position with Gold Winner Sunflower Oil whereas Agro Tech Foods Ltd. gets the third position with the help of Sundrop Heart on Television in the year 2003. Others advertisers that could make up to the Top five are Cargill Foods and Dhara Vegetable Oil & Foods Cooperative Ltd.

We shall be coming out with similar analyses on other categories in the coming days.