Dabur Foods launches Nature's Best for the institutional segment

NEW DELHI: Dabur Foods has made an announcement regarding its plans for the institutional segment by launching Nature’s Best. This is the company's first brand targetted exclusively at the institutional segment like hotels, airlines, restaurants, caterers and hospitals.



The launch compliments the company’s expertise in offering value added service to its institutional clients. Nature’s Best Tomato Ketchup is the first product to be launched, which is available in a one kg glass bottle, with a shelf life of 12 months and is priced at Rs 60.



As an integrated food services company, Dabur Foods has expertise in developing customised solutions for its institutional partners. Dabur Foods’ Real Fruit Juices have already garnered significant shares of the institutional segment in the category.



Dabur Foods CEO Amit Burman said, "Nature’s Best is a result of extensive research conducted in the consumption patterns and preferences of our customers’ clientele. Nature’s Best Tomato Ketchup is customized for the bulk consumers offering superior quality and economical pricing."

Dabur Foods has partnered with a large number of institutional clients to provide value added services to this segment. The company has constantly worked with food and beverage professionals conducting training sessions and introducing new concepts like Mixology workshop for bartenders. Dabur Food Services works with the product development teams of many hotels and restaurants to help them create new recipes.

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